Below are practical rules, templates and ready-to-copy prompts you can use when asking an LLM (ChatGPT or similar) to write product pages, category pages and CMS pages for PrestaShop. The goal: get consistent, SEO-friendly, import-ready copy (meta title/description, friendly URL, short & long descriptions, image alt text, tags, bullets) in one go.
Quick rules (what makes a “perfect” prompt)
- Set role and objective: e.g., “You are an e‑commerce copywriter and SEO specialist.”
- Provide product/category/CMS data and constraints (brand voice, target audience, main keywords, length limits, format).
- Request output in structured format (JSON, CSV, or clearly delimited blocks) so it’s import-friendly.
- Ask for HTML-friendly content for PrestaShop descriptions (
,
, - , ), not raw markdown.
- Include SEO constraints: meta title length (50–60 chars), meta description (140–160 chars), friendly URL (lowercase, hyphens), image alt text.
- Ask for multiple variants if you need A/B tests.
- Give examples / a sample to follow (few-shot) where helpful.
Important PrestaShop fields to request
- product_name
- reference / sku
- categories (list)
- price (and tax rules / currency)
- short_description (HTML) — shown on product list
- description (HTML) — full product page
- meta_title (50–60 chars)
- meta_description (140–160 chars)
- link_rewrite / friendly URL (short, hyphenated)
- tags (comma-separated)
- image_alt
- features or attributes (key-value bullets)
- combinations / variants (if applicable)
- stock quantity
- manufacturer / brand
Length & formatting rules
- Meta title: ~50–60 characters (include main keyword & brand if useful).
- Meta description: ~140–160 characters (compelling CTA + keyword).
- Short description: 1–3 short paragraphs or 3–6 bullets, 150–300 chars.
- Full description: 150–800 words depending on product complexity (use headings, bullets).
- Use semantic HTML:
,
, - ,
/ (avoid inline ss).
- Friendly URL: lowercase, hyphens, no stop words, max ~3–6 words.
How to structure your prompt (template)
1) System / role line (optional but useful)
2) Product or page data (fill placeholders)
3) Voice/SEO constraints
4) Output format (JSON/CSV) and field rules
5) Example (optional)
6) Extra: ask for alt text, tags, and 3 variations
Example system + user prompt (product)
You can copy-paste and replace variables in {{brackets}}.
System: You are an expert e-commerce copywriter and SEO specialist experienced with PrestaShop. Produce concise, persuasive, and SEO-optimized text suitable for direct import into PrestaShop fields. Use semantic HTML for descriptions.
User:
Create a product entry for PrestaShop with the data below.
Product data:
- name: {{product_name}} (example: “AquaFlow 12L Portable Shower”)
- brand: {{brand}}
- sku/reference: {{sku}}
- categories: {{categories}} (comma-separated)
- features: {{feature_list}} (one per line)
- target audience: {{audience}} (e.g., campers, RV owners)
- main keyword(s): {{keywords}} (priority: first is primary)
- tone/voice: {{tone}} (e.g., friendly, technical, luxury)
- price: {{price}} (currency)
- stock: {{stock_quantity}}
Constraints:
- Provide: meta_title (50–60 chars), meta_description (140–160 chars), link_rewrite (friendly url), short_description (HTML, max 300 chars), description (HTML, 200–400 words), image_alt, tags (comma-separated), 3 title variations for A/B testing.
- Use primary keyword in meta title, meta description, first paragraph of description, and first bullet of short_description.
- Use
,
, - , tags only. No markdown.
- Do not include manufacturer part numbers or external links.
- Return output as JSON exactly with keys: product_name, brand, sku, categories, price, stock, link_rewrite, meta_title, meta_description, short_description, description, tags, image_alt, features (array), title_variations (array).
Now produce the JSON for the product above.
(End prompt)
Example response structure (what you should expect)
{
"product_name": "AquaFlow 12L Portable Shower",
"brand": "HydroLite",
"sku": "HL-AF12",
"categories": ["Camping & Outdoors","Portable Showers"],
"price": "59.99 EUR",
"stock": 120,
"link_rewrite": "aquaflow-12l-portable-shower",
"meta_title": "AquaFlow 12L Portable Shower – HydroLite",
"meta_description": "Compact, 12L portable shower for camping and RVs. Easy setup, 45-minute run time. Free shipping over 50€.",
"short_description": "
Compact 12L portable shower for camping and RV trips. Quick setup and up to 45 minutes of hot water on the go. Lightweight and durable.
",
"description": "Longer SEO-optimized product description with benefits, specs, how to use...
",
"tags": "portable shower,camping shower,rv shower",
"image_alt": "AquaFlow 12L Portable Shower in use at campsite",
"features": [{"key":"Capacity","value":"12L"}, {"key":"Run time","value":"Up to 45 minutes"}],
"title_variations": ["AquaFlow 12L Portable Shower – HydroLite","HydroLite AquaFlow 12L – Portable Camping Shower","AquaFlow 12L Portable Shower for RVs & Camping"]
}
Category prompts
- Same structure: provide category name, main keyword(s), target audience, preferred length, and whether this is a product-listing intro or SEO-only footer text.
- Ask for both header text (short intro shown above product grid: 30–80 words) and SEO footer text (200–400 words, contains keywords but not stuffing). Also request meta_title, meta_description, link_rewrite.
Category prompt sample:
System: You are an SEO content writer for an online store.
User: Write content for the PrestaShop category:
- name: {{category_name}} (e.g., “Camping Showers”)
- main_keyword: {{main_keyword}}
- audience: {{audience}}
- Provide: header_text (HTML, 30–80 words), footer_text (HTML, 200–300 words), meta_title (50–60 chars), meta_description (140–160 chars), link_rewrite, 5 suggested tags.
- Format JSON with keys: category_name, link_rewrite, meta_title, meta_description, header_text, footer_text, tags.
CMS pages (About Us, Shipping, Returns, FAQ)
- Provide purpose, legal points, brand values, tone, required sections (e.g., contact info, shipping timelines, returns policy steps).
- Ask for headings and HTML sections, meta_title, meta_description, and optionally an FAQ schema-ready list.
- For FAQ, request Q/A pairs structured for JSON-LD or simple JSON.
CMS prompt sample (About Us)
System: You are a brand storyteller and copywriter for ecommerce stores.
User: Write an “About Us” CMS page:
- brand name: {{brand}}
- founding year: {{year}}
- USP: {{usp}}
- location/serving areas: {{locations}}
- tone: {{tone}}
- Provide meta_title (50–60 chars), meta_description (140–160 chars), H1, 3–5 paragraphs (HTML), 3 core values as bullets, and 5 short FAQs with answers (JSON array).
Tips for CSV/Import-friendly output
- Ask the model to return CSV or JSON with predefined column headers matching your import tool.
- For combinations/variants, ask for a separate JSON field with SKUs, attributes, prices, and stock numbers.
- Validate: always review generated HTML for special characters and escape sequences before import.
Examples of ready-to-copy prompts
1) Create a new product (copy/paste)
System: You are an expert e-commerce copywriter and SEO specialist.
User: Create a product for PrestaShop with the following data:
- name: “SolarBright 10W USB Camping Lantern”
- brand: “SunTrail”
- sku: “ST-SBL10”
- categories: Camping Gear, Lighting
- features:
- 10W solar panel + USB-C charging
- 3 light modes (low, medium, high)
- Up to 24h on low
- IPX4 splash-proof
- audience: campers, hikers, emergency kits
- main_keywords: “solar camping lantern, USB lantern”
- tone: practical and friendly
- price: 29.95 EUR
- stock: 300
Constraints:
- Return JSON with keys: product_name, brand, sku, categories, price, stock, link_rewrite, meta_title, meta_description, short_description (HTML), description (HTML, 200–350 words), tags, image_alt, features (array), title_variations (3).
- meta_title 50–60 chars, meta_description 140–160 chars, use primary keyword in meta_title, meta_description and first paragraph.
- Use only ,
, - , .
Now produce the JSON.
2) Optimize an existing product (short)
You have the current: title: {{current_title}}, short_description: {{current_short}}, description: {{current_full}}, current meta_title, meta_description. Ask: “Rewrite to improve clarity, include keyword {{keyword}}, reduce meta_description to 140–160 chars, make short_description 200 chars max, and provide alternative friendly URL and 3 title variations.”
3) Category content (copy/paste)
System: SEO writer for ecommerce.
User: Create content for category “Hiking Backpacks”. Provide JSON: category_name, link_rewrite, meta_title (50–60 chars), meta_description (140–160 chars), header_text (HTML 30–80 words), footer_text (HTML 200–300 words), 6 suggested tags.
4) CMS page – Shipping & Returns
System: You are a customer-service copywriter.
User: Write a Shipping & Returns page for {{brand}} serving {{countries}}. Include: meta_title, meta_description, H1, shipping timelines for standard/express, shipping costs table (HTML), returns policy steps and exceptions, and 6 FAQs (JSON array). Tone: clear and friendly. Use HTML.
Extra advanced tips
- Provide sample text to the model when you want s matching.
- Ask for “keywords density” or “keyword inclusion count” if you need strict SEO rules.
- For multilingual stores: give the target language and locale and ask for translation + localized SEO (friendly URL localized).
- If you import via API, request output as CSV or as array of JSON objects.
- Ask the model to include import-safe characters (no unescaped quotes inside CSV cells) if you want CSV output.
Short example: product prompt you can paste now
You can paste this directly into ChatGPT and replace fields:
System: You are an e‑commerce copywriter and SEO expert for PrestaShop. Output JSON only.
User: Create a PrestaShop product:
- name: “ComfyCloud Memory Foam Pillow”
- brand: “SleepEase”
- sku: “SE-CCP”
- categories: Bedding, Pillows
- features:
- memory foam core
- removable washable cover
- hypoallergenic
- 50x70 cm
- audience: side and back sleepers
- keywords: “memory foam pillow, hypoallergenic pillow”
- tone: helpful and calming
- price: 39.90 EUR
- stock: 250
Constraints:
- Provide keys: product_name, brand, sku, categories, price, stock, link_rewrite, meta_title (50–60 chars), meta_description (140–160 chars), short_description (HTML), description (HTML 200–350 words), tags, image_alt, features (array), title_variations (3).
- Use primary keyword in meta title, meta description, and first paragraph. Use
,
, - , only.
Now produce the JSON.
Closing checklist before importing generated copy into PrestaShop
- Check character limits for meta fields in your theme.
- Validate HTML and remove scripts or external links.
- Proofread brand-specific facts (materials, certifications).
- Test friendly URLs for duplicates.
- If doing bulk imports, sample one product and preview in storefront first.
If you want, tell me a sample product, category or CMS page and I’ll produce a complete ready-to-import JSON/CSV output (with SEO meta, HTML descriptions, tags and alt text) you can paste into your PrestaShop manager.
