Below is a practical, copy‑pasteable guide + ready‑to‑use prompt templates you can use with ChatGPT (or any LLM) to generate product pages, category pages and CMS pages for PrestaShop. It covers required inputs, constraints (SEO and PrestaShop friendly URLs), output formats (CSV/JSON for bulk import), tone/length, multilingual needs, and iterative refinement tips.
Quick principles
- Be explicit about your role expectation: “You are an expert e‑commerce copywriter and SEO specialist…”
- Provide the exact input fields you have for each product/category/CMS page.
- Specify output format (JSON/CSV/Markdown/table) and column names that match your PrestaShop import.
- Give constraints: character limits for meta fields, friendly URL rules, allowed HTML, image alt text length.
- Ask for variants and A/B options for testing.
- Include language and tone, and whether to include keywords or brand terms.
Common PrestaShop constraints to enforce in prompts
- Meta title (SEO title): keep ≤ 60–70 characters (prefer 50–60)
- Meta description: keep ≤ 150–160 characters
- Friendly URL: lowercase, hyphens, no punctuation, transliterate characters
- Short description: small HTML allowed (<200–300 chars typically)
- Long description: use clean HTML for PrestaShop (p, ul, li, strong), avoid inline ss
- Image ALT: descriptive, ~5–12 words
- Keep JSON/CSV fields consistent with import columns (name, link_rewrite, meta_title, meta_description, description_short, description, etc.)
What to include from your side (minimum)
- Product: SKU/ID, name, category, brand, product type, key features/specs, materials, dimensions, colors, weight, variants (size/color), price, target audience, main selling points, keywords to include, local currency, language.
- Category: name, parent, main theme, category image, 2–3 keywords.
- CMS page: title, purpose (about, delivery, returns, size guide), CTAs, tone, length, links to include.
Prompt structure (recommended)
1. System instruction: role + goals.
2. Data block: paste product(s) fields or table.
3. Output specification: exact columns, formats, max lengths, allowed HTML, URL rules.
4. Tone/keywords/SEO: specify tone and keywords to include/not include.
5. Variants/QA: ask for 2–3 title/description variants, A/B suggestions, and a validation checklist.
Ready‑to‑use prompt templates
A. Single product (generate short/long description, SEO, alt text)
"You are an expert e‑commerce copywriter and SEO specialist for PrestaShop stores. Create product copy following PrestaShop constraints.
Product data:
- SKU: {SKU}
- Name: {Product Name}
- Brand: {Brand}
- Category: {Category}
- Key features/specs: {feature1, feature2, ...}
- Materials/dimensions: {…}
- Target audience: {…}
- Main selling points: {…}
- Primary keywords: {keyword1, keyword2}
- Language: {en/fr/...}
Output requirements:
- Return a JSON object with fields: name, link_rewrite, meta_title, meta_description, description_short (HTML
and
allowed, max 300 chars), description (HTML, up to 1200 words), image_alt, tags (comma separated).
- link_rewrite: lowercase, hyphens, no stop words; max 80 chars.
- meta_title: ≤ 60 chars and must contain primary keyword.
- meta_description: ≤ 160 chars and must contain primary keyword.
- description_short: 1–3 short paragraphs or bullets emphasizing benefits.
- description: longer sales copy with 3–5 H2 sections or paragraphs, features as bullet list; include technical specs verbatim.
- Provide 2 variants (V1, V2) of meta_title and meta_description for A/B testing.
- Output only the JSON, no extra commentary."
B. Bulk products to CSV (multiple rows)
"You are an expert e‑commerce copywriter and CSV formatter. For each product row below, generate PrestaShop fields suitable for CSV import.
Input rows (tabular):
SKU | Name | Brand | Category | Features | Specs | Price | Lang | Keywords
(paste table here)
CSV columns required:
id_product, name, link_rewrite, category, price, meta_title, meta_description, description_short, description, tags, image_alt
Rules:
- Use language in Lang column.
- link_rewrite: slugified name.
- meta_title ≤ 60 chars, meta_description ≤ 160 chars.
- description_short max 250 chars (HTML tags allowed: ,
, - , ).
- description: clean HTML, include a features
and a short usage paragraph.
- tags: 5–8 comma separated keywords.
- Provide the output as CSV with header row, using comma delimiters and quotes for fields that contain commas. Do not provide any extra text."
C. Category page
"You are an SEO copywriter. Create a PrestaShop category entry.
Category data:
- Name: {Category Name}
- Parent: {Parent Name}
- Theme: {e.g., 'outdoor furniture for small patios'}
- Keywords: {k1, k2}
- Language: {en}
Output:
Return JSON with: name, link_rewrite, meta_title (≤60 chars), meta_description (≤160 chars), description (HTML, 2–4 short paragraphs), image_alt.
Tone: friendly, trustful. Emphasize target keywords once in meta fields and once in header of description. No filler."
D. CMS page (About, Delivery, Returns)
"You are a UX copywriter for e‑commerce. Write a CMS page.
Inputs:
- Page type: Returns policy
- Key points to include: 30 days refund, original packaging, refund method, contact email, exceptions
- Tone: friendly, concise, professional
- Language: en
Output:
Return a Markdown or HTML block with: H1 title, 3–6 short sections with H2, bullet points where appropriate, a short FAQ of 3 items, and a CTA line 'Contact us at {email}'. Keep total length ~300–500 words. Provide meta_title and meta_description (≤160 chars)."
Useful tips for better results
- Provide examples of a “good” product description from your store as a reference.
- Ask the model to follow PrestaShop formatting exactly; show an example output format once.
- For multi‑language stores, request parallel columns (name_en, name_fr) or separate CSVs per language.
- If you need structured data, request strict JSON schema with types.
- Request a QA checklist at the end (check character counts, duplicate titles, missing keywords).
- For images, ask alt text to include product name + one descriptor (e.g., "Acme Folding Chair – teak finish").
Example system message (for ChatGPT sessions)
"You are an expert e‑commerce content writer and SEO specialist for PrestaShop stores. Produce product, category, and CMS copy that converts, is SEO optimized, and matches the PrestaShop import format I request. Always output only the format I ask for (CSV/JSON/HTML) and nothing else."
Iterative workflow
1. Generate initial copy.
2. Validate lengths and slugs (ask LLM to count chars or run a script).
3. Ask for 2–3 variants for meta titles/descriptions.
4. Run A/B tests and ask the model to produce improved copy based on conversion data.
If you want, paste 3 sample products (with the fields listed above) and tell me desired output format (CSV/JSON/PrestaShop columns + language), and I’ll generate a ready‑to‑import set of product lines and SEO fields.
