Below is a compact, practical guide plus ready‑to‑use prompts and templates you can paste into ChatGPT or another LLM to create high‑quality PrestaShop product descriptions, category pages and CMS pages. Use these as-is or adapt to your store’s tone, audience and CSV/Import format.
Why a “perfect” prompt matters
- Gives the model exact structure to produce ready‑to‑paste fields for PrestaShop (name, short_description, description, meta_title, meta_description, friendly_url, tags, image_alt, etc.).
- Ensures SEO, readability, conversions and consistency across many SKUs.
- Saves time when generating at scale (CSV/JSON output) and reduces post‑edit.
General prompt best practices
- Tell the model the target audience, tone, and language.
- Explicitly list the output fields and formatting rules (character limits, allowed HTML, CSV or JSON, no explanation).
- Provide one or two examples (few‑shot) when possible.
- Ask for SEO: target keywords, meta title ≤ 60 chars, meta description 120–160 chars, friendly URL slug.
- Include constraints: unique text, no brand claims unless true, use product features & specs.
- For bulk generation, ask for output in CSV or JSON with exact columns matching your import template.
PrestaShop field notes (use these as columns)
- name (product title)
- short_description (visible in listings — keep concise, plain text or minimal HTML)
- description (long HTML description; benefits, usage, specs, CTA)
- meta_title (SEO title ≤ ~60 chars)
- meta_description (SEO summary 120–160 chars)
- link_rewrite / friendly_url (slug; lowercase, hyphens)
- tags (comma separated)
- image_alt (alt text for main image)
- features/specs (key: value pairs or JSON)
- price, reference, ean13 (if needed for CSV import)
SEO and UX constraints
- Meta title: ~50–60 chars; include main keyword and brand optionally.
- Meta description: 120–160 chars; include main benefit + CTA.
- H1 should match or be close to product name.
- Use unique descriptions across SKUs; vary by differentiators (material, size, use).
- Use structured data (JSON‑LD) for product schema if you generate page HTML.
Ready‑to‑use prompts
1) Single product — concise fields (copy/paste)
System (optional): You are a professional ecommerce copywriter specializing in PrestaShop product pages.
User:
Write product content for PrestaShop. Output ONLY a JSON object with these fields:
name, short_description, description (HTML allowed, use
,
, - ), meta_title, meta_description, friendly_url, tags (comma separated), image_alt, features (JSON object of key:value).
Constraints:
- Language: English. Tone: friendly, trustworthy, conversion‑focused.
- meta_title ≤ 60 chars; meta_description 120–160 chars.
- friendly_url: lowercase, hyphens, no stopwords.
- short_description: 20–40 words. description: 3 paragraphs + bullet features + 1 CTA sentence.
Product details (input data):
Name: {PRODUCT_NAME}
Brand: {BRAND}
Main keyword(s): {KEYWORDS}
Key features/specs: {FEATURES_LIST}
Target audience: {AUDIENCE}
Price: {PRICE} (do not include currency symbol in text).
Example: Name: “Aurora Insulated Travel Mug 500ml”, Brand: “Aurora”, Keywords: “insulated travel mug, 500ml travel mug”, Features: “stainless steel; double wall vacuum; leak‑proof lid; keeps hot 8h, cold 12h”, Audience: “commuters and outdoor enthusiasts”.
Return the JSON only.
— End prompt.
2) Single product — example output (what to expect)
{
"name": "Aurora Insulated Travel Mug 500ml",
"short_description": "500ml stainless steel travel mug with vacuum insulation and leak‑proof lid — keeps drinks hot for up to 8 hours and cold for up to 12 hours.",
"description": "
The Aurora 500ml Insulated Travel Mug is built for commuters and outdoor lovers. Its double‑wall vacuum keeps beverages at the perfect temperature while the leak‑proof lid prevents spills on the move.
Made from high‑grade stainless steel with a non‑slip base, it’s durable and easy to clean. The compact design fits most car cup holders and backpack pockets.
Perfect for coffee, tea or cold drinks — a reliable everyday companion.
- Capacity: 500ml
- Material: 18/8 stainless steel
- Insulation: double‑wall vacuum (hot 8h / cold 12h)
- Lid: leak‑proof, BPA‑free
Buy now and enjoy temperature‑perfect drinks wherever you go.
",
"meta_title": "Aurora 500ml Insulated Travel Mug — Leak‑Proof",
"meta_description": "Keep drinks hot for 8h or cold for 12h with the Aurora 500ml insulated travel mug. Durable stainless steel and leak‑proof lid — ideal for commuters.",
"friendly_url": "aurora-insulated-travel-mug-500ml",
"tags": "insulated mug, travel mug, stainless steel, leak-proof, 500ml",
"image_alt": "Aurora 500ml insulated travel mug stainless steel black",
"features": {"Capacity":"500ml","Material":"18/8 stainless steel","Insulation":"Double wall vacuum","Lid":"Leak-proof, BPA-free","Hot retention":"8 hours","Cold retention":"12 hours"}
}
3) Bulk CSV generation prompt (generate a CSV row per product)
System: You are a CSV generator for PrestaShop imports.
User:
Given the following product records (one per line, tab separated): SKU[TAB]Name[TAB]Brand[TAB]Keywords[TAB]Features (comma separated)[TAB]Audience[TAB]Price
Output ONLY CSV rows with these columns (in this exact order):
sku,name,short_description,description,meta_title,meta_description,friendly_url,tags,image_alt,features_json,price
Constraints:
- Escape commas in CSV fields with quotes. Use minimal HTML in description (,
,- ). meta_title ≤60 chars. meta_description 120–160 chars.
- Generate unique friendly_url based on name and sku suffix if needed.
Now convert these sample lines:
12345Aurora Insulated Travel Mug 500mlAurorainsulated travel mug, 500ml travel mugstainless steel; double wall vacuum; leak-proof lid; keeps hot 8h; keeps cold 12hcommuters19.99
23456Nordic Wool BeanieNordicThreadswool beanie, winter hat100% merino wool; one size; machine washable; thermal retentionwinter shoppers24.50
Return CSV rows only, no header, no commentary.
4) Category page prompt
System: You are an ecommerce copywriter for category pages optimized for PrestaShop.
User:
Write content for the category page with these outputs (JSON): category_name, h1, short_description (30–50 words), long_description (2–4 paragraphs, HTML allowed), meta_title (≤60 chars), meta_description (140–160 chars), friendly_url, suggested_filters (comma separated), internal_links (list of 2–3 anchor text + URL suggestions).
Product category details:
Category name: {CATEGORY_NAME}. Main keywords: {KEYWORDS}. Audience: {AUDIENCE}. Tone: {TONE}.
Constraints: Use main keyword in h1, meta_title and first sentence of long_description. Suggest filters that match PrestaShop layered navigation (brand, price, size, color, material).
5) CMS page (About / Shipping / Returns / FAQ) prompt
System: You are a professional ecommerce content writer who writes concise, legal‑friendly CMS pages for an ecommerce shop.
User:
Create a {PAGE_TYPE} page for a PrestaShop site. Output JSON with fields: title, h1, content_html (structured with
and
, plus an FAQ section if relevant), meta_title (≤60 chars), meta_description (120–160 chars). Include placeholders for store name: {STORE_NAME}, contact email: {CONTACT_EMAIL}, support hours: {SUPPORT_HOURS}. Keep tone: {TONE}.
Page types: About Us, Shipping Policy, Returns & Refunds, FAQ, Terms.
Helpful s & localization tips
- For multilingual shops: generate language variants in separate outputs; include progressive localization (measure units, currencies).
- For character limits, tell the model what counts (e.g., “count characters without quotes”).
- If you use HTML, validate it before import. PrestaShop long description can accept HTML — use simple tags.
- Add internal links where useful to boost SEO: e.g., “See our full range of travel mugs” linking to category.
Structured data (JSON‑LD) prompt snippet
If you want the model to return JSON‑LD product schema, append:
Also generate a JSON‑LD snippet for Product schema including name, image, description (short), sku, brand, offers.price, offers.priceCurrency (USD) and availability. Output it in a field called jsonld.
Validation/checklist post‑generation
- Check for duplicate content across SKUs — add unique angle per product.
- Run SEO length checks (titles, metas).
- Validate CSV/JSON matches PrestaShop import columns.
- Ensure claims (e.g., “BPA‑free”) are accurate/legal.
- Add alt text to all images.
Example single prompt you can use now (copy/paste)
You can paste this short prompt to ChatGPT and replace the brackets:
You are an ecommerce copywriter. Produce a JSON object for a PrestaShop product with fields: name, short_description, description (HTML allowed), meta_title (≤60 chars), meta_description (120–160 chars), friendly_url, tags, image_alt, features (JSON). Language: English. Tone: friendly and trustworthy. Product: Name: [Aurora Insulated Travel Mug 500ml]; Brand: [Aurora]; Keywords: [insulated travel mug, 500ml]; Features: [stainless steel; double wall vacuum; leak-proof lid; keeps hot 8h; keeps cold 12h]; Audience: [commuters]. Output JSON only.
Final tips
- Start with one product to refine s; then scale with CSV prompts.
- Keep a prompt template file for consistent output.
- Periodically review top‑performing pages and iterate prompts for better conversion/SEO.
If you want, tell me:
- whether you’ll generate single items or bulk,
- your CSV import columns, and
- a sample product row — and I’ll produce a ready‑to‑import CSV row or an optimized prompt tailored to your PrestaShop import.
