Below is a practical, ready-to-use guide to writing “perfect” AI prompts for generating or improving PrestaShop product pages, category pages, and CMS pages. It includes prompt structure, concrete templates you can paste and customize, examples, output-format suggestions (so results can be imported into PrestaShop), and QA/check steps.
Key principles (short)
- Be explicit about the role: tell the model it is an e-commerce copywriter with PrestaShop experience.
- Provide store context: brand voice, target audience, country/language, SEO keywords (primary + secondary).
- Specify exact output fields and format (JSON or CSV) so you can import or map to PrestaShop fields.
- Give strict constraints: word counts, HTML allowed/forbidden, tone, and not to invent technical specs.
- Ask the model to validate: list missing input fields or say “insufficient data” rather than guessing.
- Use low temperature for deterministic results when bulk generating.
Essential PrestaShop fields to include in prompts
- name (product/category/CMS page title)
- meta_title
- meta_description
- friendly_url (slug)
- short_description (product list snippet)
- description (full HTML product description)
- price / tax info (only used for context; don’t let AI invent pricing)
- features / attributes (key technical specs, bullet list)
- tags
- image_alt_text
- canonical_url (optional)
- visibility / status (online / offline)
- category breadcrumbs (for context)
- language and currency
Prompt structure (recommended order)
1. System role
2. Store context: store name, brand voice, audience, country, languages, primary keywords
3. Input data: provide a structured JSON or CSV row for the item (fields you know)
4. Task and constraints: what to generate, exact fields, word counts, HTML rules, SEO rules
5. Output format: JSON schema or CSV with exact keys and types
6. Error handling: what to do if data is missing
7. Tone/SEO instructions and examples (optional few-shot examples)
Product prompt template (paste and replace placeholders)
You can use this directly with ChatGPT or other LLMs.
System role:
You are an expert e-commerce copywriter and SEO specialist experienced with PrestaShop. Generate clear, conversion-focused, SEO-optimized content that fits PrestaShop fields. Do not invent technical specs. If required data is missing, list missing fields and wait for input.
Context:
Store name: {STORE_NAME}
Brand voice: {BRAND_VOICE} (e.g., friendly, premium, technical, playful)
Target audience: {AUDIENCE} (e.g., hobbyists, professionals, parents)
Country/language: {COUNTRY}/{LANGUAGE}
Primary keyword(s): {PRIMARY_KEYWORDS}
Secondary keywords: {SECONDARY_KEYWORDS}
Input product data (replace values):
{
"sku": "{SKU}",
"name": "{RAW_NAME}",
"manufacturer": "{MANUFACTURER}",
"features": ["Feature 1","Feature 2", "..."],
"short_specs": "{short specs or bullet list}",
"images": ["image1.jpg","image2.jpg"],
"intended_use": "{use case}",
"notes": "{any restrictions or compliance info}"
}
Task and constraints:
- Produce the following exact JSON object with keys: name, meta_title, meta_description, friendly_url, short_description, description_html, features_list, tags, image_alt_texts.
- name: polished product name, max 70 chars, include primary keyword.
- meta_title: 50–60 chars, include primary keyword and brand where possible.
- meta_description: 140–160 chars, include primary and one secondary keyword, call to action, no HTML.
- friendly_url: lowercase slug using hyphens, remove stopwords where possible, max 80 chars.
- short_description: 20–40 words, no HTML, for product listing.
- description_html: full product description in HTML (
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