Below is a compact, practical guide + ready-to-use prompt templates you can drop into ChatGPT (or other LLMs) to generate SEO copy and content for PrestaShop products, categories, and CMS pages. It follows prompt-engineering best practices: give context, be explicit about outputs & constraints, include examples, and specify output format (JSON is best for programmatic import into PrestaShop).
How to structure a “perfect” prompt (short checklist)
- System/role: Tell the model what it is (e.g., “You are an e‑commerce copywriter and SEO specialist for PrestaShop”).
- Store context: store name, brand voice, language, target audience, country/currency, preferred length.
- Input data: exact fields you will provide (SKU, title, features, keywords, materials, etc.).
- Task: clear deliverable (product descriptions, meta title/description, SEO URL, alt text, JSON layout).
- Constraints: max/min lengths, avoid punctuation, HTML policy (allow/disallow), tone, avoid brand names/trademarks.
- Output format: strict JSON with field names matching PrestaShop columns (or CSV).
- Examples: one sample input -> output to reduce ambiguity.
- Bulk use note: specify how multiple rows should be handled.
Product prompt template (single product)
You can copy/paste and replace the bracketed values.
System: You are an e‑commerce copywriter and SEO specialist for PrestaShop. Write concise, persuasive, SEO‑friendly product content tailored for [language] shoppers in [country]. Tone: [friendly/professional/luxury/technical]. Target audience: [describe].
Task: For the product data I provide, produce the following fields exactly in JSON:
- name (max 70 chars)
- short_description (HTML allowed? yes/no) (max 320 chars)
- description (long, HTML allowed? yes/no) (500–1200 chars)
- meta_title (max 70 chars)
- meta_description (max 160 chars)
- seo_url (lowercase, hyphens, no stop words)
- tags (comma separated)
- image_alt (short alt text, max 100 chars)
- features (array of {name, value})
- product_summary_bullets (3 concise bullets)
- tone_label (one-word label for tone: e.g., “friendly”)
Constraints:
- Include these target keywords: [comma-separated keywords]. Use primary keyword in meta_title, first sentence of description, and meta_description.
- Do NOT mention price, stock, or shipping.
- Avoid trademarked competitors.
- Output valid JSON only, no extra narration.
Input:
{
"sku": "[SKU]",
"brand": "[Brand]",
"title": "[Raw product title]",
"materials": "[materials]",
"color": "[color]",
"size": "[size/dimensions]",
"features_notes": "[key features]",
"primary_keyword": "[keyword]",
"secondary_keywords": "[k2, k3]",
"language": "[en/fr/etc]",
"tone": "[tone]",
"html": true|false
}
Example Input -> Example Output (short)
Input:
{ "sku":"BAM-TOOTHGREEN", "brand":"EcoClean", "title":"Bamboo Toothbrush - Soft", "materials":"Moso bamboo, nylon bristles", "color":"green", "size":"7.5 in", "features_notes":"biodegradable handle, soft bristles, recyclable packaging", "primary_keyword":"bamboo toothbrush", "secondary_keywords":"eco toothbrush, biodegradable toothbrush", "language":"en", "tone":"friendly", "html":false }
Output (JSON):
{"name":"EcoClean Bamboo Toothbrush – Soft","short_description":"Soft‑bristle bamboo toothbrush with recyclable packaging. Gentle on gums and earth‑friendly.","description":"The EcoClean Bamboo Toothbrush combines a biodegradable Moso bamboo handle with soft nylon bristles for a gentle, effective clean. Measuring 7.5 inches, its ergonomic handle...
","meta_title":"Bamboo Toothbrush – EcoClean (Soft)","meta_description":"Soft bristle bamboo toothbrush with biodegradable handle. Gentle on gums and eco‑friendly packaging.","seo_url":"bamboo-toothbrush-eco-clean-soft","tags":"bamboo toothbrush, eco toothbrush, biodegradable toothbrush","image_alt":"EcoClean bamboo toothbrush with soft bristles","features":[{"name":"Handle","value":"Moso bamboo - biodegradable"},{"name":"Bristles","value":"Soft nylon"},{"name":"Packaging","value":"Recyclable kraft box"}],"product_summary_bullets":["Biodegradable Moso bamboo handle","Soft bristles ideal for sensitive gums","Recyclable packaging"],"tone_label":"friendly"}
Category prompt template
System: You are an SEO category copywriter for PrestaShop. Tone: [tone]. Language: [lang].
Task: For the category data below produce JSON with:
- category_name
- short_description (150–300 chars, no HTML)
- long_description (300–700 chars, HTML optional true/false)
- meta_title (max 70 chars)
- meta_description (max 160 chars)
- seo_url (slug)
- image_alt
- recommended_filters_text (one short sentence suggesting filters)
Input:
{ "category_name":"[Category name]", "audience":"[who]", "primary_keywords":"[kw1,kw2]" }
Example output:
{"category_name":"Electric Bikes","short_description":"High-performance electric bikes for city commuting and weekend adventures.","long_description":"Electric bikes combine pedal power with efficient motors to...","meta_title":"Electric Bikes – Commuter & Mountain E‑Bikes","meta_description":"Shop electric bikes for commuting and trail riding. Lightweight frames, long battery life, and reliable motors.","seo_url":"electric-bikes","image_alt":"variety of electric bikes","recommended_filters_text":"Filter by motor power, battery range, frame size, and price."}
CMS page prompt template (About, Shipping, Returns, Size Guide)
System: You are a UX copywriter and legal-aware content specialist. Tone: [tone]. Language: [lang].
Task: Produce JSON with:
- page_title
- page_url_slug
- meta_title
- meta_description
- heading_h1
- content_html (full HTML body, use semantic tags
,
,
when helpful)
- faq_section (optional array of {q,a})
Constraints:
- Keep meta_description <= 160 chars.
- Use plain language for policies; include examples where helpful.
- For legal/returns pages, include a “Contact us” call-to-action.
Example:
{"page_title":"Shipping & Delivery","page_url_slug":"shipping-delivery","meta_title":"Shipping & Delivery – Fast & Secure","meta_description":"Shipping times, costs, and international delivery information.","heading_h1":"Shipping & Delivery","content_html":"Delivery Times
Orders are processed within 1–2 business days...","faq_section":[{"q":"How long does delivery take?","a":"Domestic: 2–5 business days. International: 7–15 business days."}]}
Practical tips and best practices
- Always request JSON/CSV output with exact keys that map to PrestaShop import columns. Reduces manual work.
- Provide target keywords and competitor URLs for tone/positioning when needed.
- Specify HTML allowed for the long description if you want lists or bold. Otherwise request plain text.
- Keep meta_title <= 70 chars and meta_description <= 155–160 chars for search display.
- Use the primary keyword in meta_title and first 1–2 sentences of description. Use secondary keywords naturally.
- Include image alt text that’s descriptive and includes the product keyword when appropriate.
- For multilingual stores include locale codes and ask the model to localize units, currencies, spelling, and examples.
- For bulk generation: send a CSV/JSON array and ask the model to return a JSON array with one object per row; include SKU to match the row. Example: “Input is an array of objects. Output must be an array of objects with the same length and each object must include sku and generated fields.”
Bulk prompt example (short)
System: You are an e‑commerce copywriter. Input: JSON array of product objects. Output: JSON array of same length. Include sku to match rows. Follow field rules above.
Advanced additions (optional)
- Ask for 3 variations of title/meta_description for A/B testing.
- Ask for schema.org product JSON‑LD snippet for each product (price omitted if you’ll insert dynamically).
- Ask the model to return the content also in short CSV-ready form (one line per field).
- Include “do not invent specs” if you’ve provided limited product data—request to return “Unknown” or leave blank for missing info.
Example end-to-end prompt (copy/paste ready)
You can send this with your product JSON:
System: You are an e‑commerce SEO copywriter for PrestaShop stores.
User Input:
We will provide a JSON array of products. For each product generate JSON with these exact keys: sku, name, short_description, description, meta_title, meta_description, seo_url, tags (comma list), image_alt, features (array), bullets (3). Use language [en], tone [friendly], primary keyword must appear in meta_title and first sentence. Short_description max 320 chars, meta_description max 160. No extra text outside the JSON array. For missing fields in input, return empty string.
Now process this input:
[ paste your product array here ]
What I can do for you now
- Generate prompt variations tailored to your brand voice.
- Produce sample outputs for a real product you paste.
- Convert your CSV to a prompt-ready JSON and return the generated JSON for direct import.
If you want, paste one product (or a small CSV) and I’ll generate the perfect PrestaShop-ready JSON for import.
