.
2) Shipping & Returns
Template:
Write a Shipping & Returns CMS page for [BRAND]. Include sections: Shipping options & delivery times (domestic/international), shipping costs rules, order processing time, tracking policy, return/exchange window and steps, refund timeline, contact info. Use clear numbered or bulleted steps. Provide meta_title and meta_description. Keep content consumer-friendly and legally safe (avoid absolute guarantees). Word count 300–700 words.
SEO & technical fields to always generate
- meta_title (≤60 chars)
- meta_description (≤155 chars)
- link_rewrite (slug)
- canonical suggestion (if needed)
- image_alt text
- structured data (optional): JSON-LD product snippet containing name, sku, priceCurrency, price, availability (format ready to paste into page)
Formatting rules (important for PrestaShop)
- Use allowed HTML tags only (, , , , , - ,
, -).
- Avoid JavaScript and inline CSS.
- Keep meta lengths within limits.
- For link_rewrite use simple slug rules: lowercase, hyphens, no accents (or normalized).
Practical sample prompts (copy/paste)
A) Product — short & long (example)
You are an ecommerce copywriter for the brand "NordTrail" with a friendly, outdoorsy voice. Write product content for PrestaShop for the following item. Output a single JSON object exactly with keys: name, link_rewrite, reference, description_short, description, features (array), technical_specs (object), meta_title, meta_description, meta_keywords, image_alt. Data:
- PRODUCT_NAME: "Summit 3L Waterproof Jacket"
- SKU: NT-SUM3L-XS
- CATEGORY: "Men's Jackets"
- BRAND: "NordTrail"
- AUDIENCE: "backcountry hikers and everyday commuters"
- KEY_FEATURES: 3-layer waterproof membrane; breathable fabric; taped seams; adjustable hood; pit zips.
- TECH_SPECS: weight: 350g; material: 3L Gore-like membrane; waterproof rating: 20,000 mm; colors: slate/olive/black.
- PRICE: 149.99
- PRIMARY_KEYWORDS: "waterproof jacket", "men's hiking jacket"
Rules:
- Short description ≤160 chars. Long description (HTML) max 250–350 words using
and
.
- meta_title ≤60 chars; meta_description ≤155 chars.
- Create image_alt for each image: "Summit 3L Waterproof Jacket - [color]".
- Provide two variations of short_description and meta_description.
Return only valid JSON.
B) Category — example
Write a category description for "Trail Running Shoes" for brand "SwiftRun". Tone: energetic and technical. SEO keyword: trail running shoes. Output:
- short_intro (≤140 chars)
- full_description (HTML with 2 H2 subheads, bulleted benefits list, CTA)
- meta_title, meta_description, image_alt
Best practices & troubleshooting
- Start with a system prompt (for ChatGPT): “You are an ecommerce copywriter…”
- If output is repetitive, add: “Avoid repeating words and claims already used in other product descriptions in the same category.”
- For uniqueness: ask the model to “rewrite to ensure each description is at least 40% different from existing description: [paste existing].”
- Test with a few items, review and tweak for brand voice.
- Use “validate” prompts to check length, keywords inclusion and HTML safety.
- For multilingual stores, ask to “translate to [language] and adapt keywords to local search intent” and output separate fields per language (name_en, description_fr, etc.).
Checklist before import to PrestaShop
- link_rewrite slug unique and matches product name
- meta fields within character limits
- images uploaded and image_urls correct
- descriptions safe (no scripts), allowed HTML only
- attributes/feature groups mapped to PrestaShop attribute IDs if required
- categories IDs correct for import file
Optional advanced prompts
- “Create JSON-LD Product Schema for this product including offers and aggregateRating based on provided rating_count and average_rating.”
- “Generate 3 subject lines for an automated product launch email and 5 short social captions focusing on [feature].”
- “Provide 3 A/B variations for H1 and meta_title focusing on primary keywords.”
Final master prompt (one you can reuse)
You are a professional ecommerce copywriter for [BRAND]. For each product you’ll receive data: product_name, sku, brand, category, features, specs, price, images, primary_keywords, language, and tone. Produce a JSON object with keys: name, link_rewrite, reference, description_short (≤160 chars), description (HTML allowed tags: ,
, - , ), features (array), technical_specs (object), meta_title (≤60), meta_description (≤155), meta_keywords, image_alt (comma-separated), structured_data_jsonld (if possible). Ensure SEO keywords are used in name/meta_title/meta_description. Provide 2 variations of short_description and meta_description for A/B testing. Return only valid JSON.
If you want, tell me:
- whether you’d prefer JSON or CSV output for imports,
- one example product (name, 4–6 features, specs, brand tone),
and I’ll generate a ready-to-import product row with meta tags and HTML description.
