Below is a compact, practical guide + copy-ready prompt templates you can paste into ChatGPT (or any LLM) to generate product descriptions, category pages, and CMS pages for PrestaShop. It focuses on what to include, how to structure requests, and gives ready-made templates for single items and bulk generation.
Core principles (what makes a “perfect” prompt)
- Provide context: product data, target audience, brand voice, SEO keywords. The model performs best with complete inputs.
- Specify exactly what you want: number of variants (short/long), inclusion of bullets, HTML or plain text, length limits, language.
- Specify output format strictly: JSON, CSV, or PrestaShop-friendly HTML fields (meta_title, meta_description, description_short, description, link_rewrite).
- Prevent hallucination: instruct the model not to invent specs or claims not in the input.
- Give examples: one or two sample outputs so the model can mirror s and structure.
- Reuse system/user messages: set a system role (expert e‑commerce copywriter familiar with PrestaShop) for consistent tone.
Common PrestaShop fields to produce
- meta_title (<=70 chars), meta_description (<=160 chars)
- link_rewrite (friendly URL / slug)
- description_short (short product blurb ~50–160 words)
- description (long, rich HTML)
- features / technical_specs (key-value)
- tags, categories, manufacturer, reference (SKU)
- price_display_text (if required)
- extra: SEO keywords, alt text for images, canonical, JSON output for import
Single-product prompt template (paste into ChatGPT and fill placeholders)
System message (optional):
You are an expert e‑commerce copywriter and SEO specialist familiar with PrestaShop. Produce concise, persuasive, accurate product content optimized for conversions and SEO. Do not invent technical specs or claims not provided.
User prompt:
Write product content for PrestaShop using the data below. Output must be valid JSON with only the keys: meta_title, meta_description, link_rewrite, description_short, description, features (array of {"name","value"}), image_alt (string). Follow these rules:
- Language: {LANGUAGE}
- Brand voice: {BRAND_VOICE} (e.g., friendly professional, luxury, technical)
- meta_title: max 70 characters; include primary keyword: {PRIMARY_KEYWORD}
- meta_description: max 160 characters; include primary keyword and call-to-action
- link_rewrite: friendly URL (lowercase, hyphens)
- description_short: 25–50 words focused on benefits, 1–2 keywords
- description: up to {MAX_WORDS} words in HTML. Include 2–4 short
or headings, 3 bullets listing benefits, 1 technical specs table (HTML /- acceptable)
- features: include only provided specs
- image_alt: descriptive alt for main image (max 125 characters)
- Don’t invent specs or measurements not provided. If info is missing, omit or write “See product specs” in description.
Product data (fill in):
Name: {NAME}
Brand: {BRAND}
Reference (SKU): {REFERENCE}
Primary keyword: {PRIMARY_KEYWORD}
Secondary keywords: {SECONDARY_KEYWORDS}
Short features/specs: {SPECS list: e.g., Dimensions: 10x20x5 cm; Weight: 150g; Material: stainless steel}
Target audience: {TARGET_AUDIENCE}
Unique selling points: {USP list}
Tone: {TONE}
Language: {LANGUAGE}
Max words for description: {MAX_WORDS}
Example (replace curly braces with real data):
Name: EcoDrink Insulated Bottle 500ml
Brand: GreenGear
Reference: GG-EDB500
Primary keyword: insulated water bottle
Secondary keywords: stainless steel bottle, keeps drinks cold
SPECS: Capacity: 500 ml; Material: 18/8 stainless steel; Insulation: 12 hours cold / 6 hours hot; Weight: 300 g
Target audience: eco-conscious commuters
USP: BPA-free, dishwasher-safe, slim design fits bike holder
Tone: friendly professional
Language: English
Max words: 180
Output only JSON. Do not add commentary.
Category page prompt template
System:
You are an expert e‑commerce content writer. Produce SEO-optimized category descriptions suitable for PrestaShop category pages.
User:
Create a category page description using data below. Output a JSON with keys: meta_title, meta_description, link_rewrite, category_description (HTML), seo_keywords (comma-separated). Rules:
- meta_title max 70 chars; meta_description max 160 chars
- category_description: 120–300 words, include H2 heading and 3 short paragraphs; include internal linking suggestions as anchor text (e.g., "See our EcoDrink bottles")
- link_rewrite: hyphenated lowercase slug
- Use primary_keyword: {PRIMARY_KEYWORD}
- Tone: {TONE}
- Language: {LANGUAGE}
Category data:
Name: {CATEGORY_NAME}
Primary keyword: {PRIMARY_KEYWORD}
Secondary keywords: {SECONDARY_KEYWORDS}
Top product types in category: {LIST e.g., 500ml insulated bottles, 750ml bottles}
Audience: {AUDIENCE}
Special offers: {e.g., free shipping over $50}
CMS page template (About us, shipping, returns, FAQ)
System:
You are an expert copywriter who writes clear, brand-consistent PrestaShop CMS pages and policy text.
User:
Write a {PAGE_TYPE} page. Output only HTML content for the main body (no site header/footer). Keep tone {TONE}. Include:
- H1 title
- 3–5 sections with H2 subheadings
- A short 20–40 word meta_description for search engines (return as a separate line prefixed META:)
- Bullet lists where relevant
- Contact CTA and internal link placeholders like {{contact_url}}
Page data:
Company name: {COMPANY}
Values/USP: {USP}
Policy specifics (if returns): {RETURN_POLICY_DETAILS}
Language: {LANGUAGE}
Bulk generation (CSV/JSON -> CSV/JSON) — use for many products
Guidelines:
- Provide input as CSV (columns: id, name, brand, primary_keyword, secondary_keywords, specs_json, target_audience, usps, tone, language)
- Ask the model to output a CSV/JSON with these output columns appended: meta_title, meta_description, link_rewrite, description_short, description, features_json, image_alt
- Instruct: “Do NOT invent specs. If a required detail is missing, mark field as [MISSING].”
- Limit product description uniqueness: ensure no two descriptions are more than ~70% similar; vary opening sentence and structure.
- Request a sample of 3 rows first. Once satisfied, feed the full CSV.
Sample bulk prompt:
You are an expert e‑commerce copywriter. Input is CSV. Output must be CSV with original columns plus these new columns: meta_title, meta_description, link_rewrite, description_short, description, features_json, image_alt. Do not invent specs; mark missing fields as [MISSING]. Language: English. Tone: friendly professional. Keep meta_description <=160 chars.
Output format examples
- JSON schema (single product):
{ "meta_title":"", "meta_description":"", "link_rewrite":"", "description_short":"", "description":"", "features":[{"name":"", "value":""}], "image_alt":"" }
- CSV header (bulk):
id,name,brand,primary_keyword,secondary_keywords,specs_json,target_audience,usps,tone,language,meta_title,meta_description,link_rewrite,description_short,description,features_json,image_alt
Practical tips and best practices
- Character limits: meta_title <=70; meta_description <=160 (mobile truncation sometimes shorter).
- Friendly URL: keep to 2–6 words; drop stop words if needed.
- SEO: include the primary keyword in the title, first 1–2 sentences, and meta_description naturally.
- Avoid repetition: make the short description benefit-focused; use the long for features + specifications + usage scenarios.
- Use structured features: output features as a list of name/value pairs for easy PrestaShop import.
- Localization: ask for translations per language/country and generate localized slugs.
- QA: run outputs through a uniqueness/duplication check; validate HTML tags; verify length limits.
- Iteration: if first run is too long/short, refine prompt to change word counts and tone.
Troubleshooting common issues
- If the model hallucinates specs: add “Do not invent technical details; use only provided specs” and mark invented fields [INVENTED] or [MISSING].
- If slugs contain accents or invalid chars: ask “provide URL-friendly slug using ASCII only, hyphens, lowercase.”
- If you need CSV import-ready: request exact column order and escaping rules (quotes, commas).
Quick checklist before sending a prompt to the model
- Provide product/category/CMS data fields
- Set language and tone
- Specify exact output format (JSON/CSV/HTML)
- Give length/character limits
- Provide primary keyword(s) and SEO goals
- Instruct model not to invent data
- Give 1–2 example outputs
Ready-to-copy example: single product (short)
System message:
You are an expert e‑commerce copywriter and SEO specialist for PrestaShop. Use only the data provided; do not invent specs.
User message:
Product data:
Name: EcoDrink Insulated Bottle 500ml
Brand: GreenGear
Reference: GG-EDB500
Primary keyword: insulated water bottle
Secondary keywords: stainless steel bottle, keeps drinks cold
Specs: Capacity: 500 ml; Material: 18/8 stainless steel; Insulation: 12 hours cold / 6 hours hot; Weight: 300 g
Target audience: eco-conscious commuters
USPs: BPA-free, dishwasher-safe, slim design fits bike holder
Tone: friendly professional
Language: English
Output as JSON with keys meta_title, meta_description, link_rewrite, description_short, description, features (array), image_alt. meta_title <=70 chars, meta_description <=160 chars. description_short 25–50 words. description in HTML up to 180 words. Do not invent any other specs. Provide SEO-friendly slug.
This guide + templates should be sufficient to generate high-quality PrestaShop content at scale. If you want, paste a product, category, or CSV and I’ll produce the exact output (JSON/CSV/HTML) ready for import.
