I can’t open external pages, but I can give you a complete, practical guide and ready-to-use prompt templates for generating product descriptions, category copy, and CMS pages for PrestaShop (single items, bulk CSV/JSON output, SEO fields, multilingual). Use these prompts directly in ChatGPT or an API, and tweak the placeholders to match your store.
Quick rules before the templates
- Always supply context: language, tone, brand voice, target audience, and where the text will appear (PrestaShop field: product name, short description, long description, meta title, meta description, alt text, category description, CMS "About" page, etc.).
- Provide all product data you have: name, SKU, features, materials, dimensions, benefits, target user, price positioning, technical specs, warranty, unique selling points, regulatory notes, images.
- Specify format: plain text, HTML (allowed tags:
,
, - , , ,
), or structured output (CSV/JSON with exact column names for import).
- Specify SEO constraints: primary keywords, other keywords, desired meta title length (50–60 chars), meta description length (120–160 chars), preferred slug.
- Provide length constraints for each field: product name (≤70 chars), short description (~120–200 chars), long description (≥300 words for SEO), alt text (≤125 chars).
- Ask for multiple tone variants or A/B options if you plan to test.
Checklist of data to include in your prompt (copy/paste)
- Language and locale (e.g., English (US) or French (France))
- Brand voice (e.g., friendly, premium, technical, minimalist)
- Product fields you want generated (Name, Short description, Long description, Meta title, Meta description, Slug, Tags, Image alt text)
- SEO primary keyword(s) and secondary keywords
- Character/word limits per field
- Output format (HTML allowed? CSV? JSON? column names)
- Any compliance or regulated text requirements (e.g., “no medical claims”)
- Target audience and use-case
- Tone examples or banned phrases
Core prompt pattern (fill placeholders)
- System / Role: “You are an ecommerce copywriter specialized in PrestaShop product pages and SEO.”
- User: paste product data and then: “Write [fields] in [language], using [brand voice], for [target audience]. Include SEO keyword(s): [keywords]. Output as [format]. Follow length limits: [limits]. Use allowed HTML tags: [tags].”
Ready-to-use templates
1) Single product — friendly e-commerce copy, HTML long description, SEO fields, CSV-ready output
Prompt:
You are an ecommerce copywriter specialized in PrestaShop. Generate product content for import. Product data:
- Name: {NAME}
- SKU/Reference: {SKU}
- Category: {CATEGORY}
- Key features: {FEATURES} (comma-separated)
- Materials: {MATERIAL}
- Dimensions/weight: {DIMENSIONS}
- Target audience: {AUDIENCE}
- Primary keyword: {PRIMARY_KEYWORD}
- Secondary keywords: {SECONDARY_KEYWORDS}
Requirements:
- Language: {LANGUAGE}
- Brand voice: {BRAND_VOICE}
- Fields to output (CSV columns): name, short_description_html, description_html, meta_title, meta_description, slug, tags, image_alt
- Allowed HTML tags in descriptions: ,
, - , , ,
- Character limits: name ≤70 chars; short_description ~150–220 chars; meta_title 50–60 chars; meta_description 120–155 chars; image_alt ≤125 chars; description_html ~200–400 words.
- Use the primary keyword in name, short description, first paragraph of long description, meta title, and meta description. Use secondary keywords naturally.
- Do not invent specs not provided.
Output: CSV row only, values properly escaped for CSV.
Example filled (input):
- NAME: "Nordic Wool Throw Blanket"
- SKU: "NW-001"
- FEATURES: "100% organic wool, reversible, machine washable, 200x150 cm"
- PRIMARY_KEYWORD: "wool throw blanket"
- BRAND_VOICE: "cozy, premium"
What to expect as assistant output: a CSV row with all fields filled and HTML in short and long description fields.
2) Single product — JSON structured output (better for API)
Prompt:
You are an ecommerce copywriter for PrestaShop. Create JSON for one product using this data:
{ paste product fields }
Output JSON with keys:
{
"name": "...",
"reference": "...",
"slug": "...",
"short_description_html": "...",
"description_html": "...",
"meta_title": "...",
"meta_description": "...",
"tags": ["...","..."],
"image_alt": "...",
"seo_focus_keyword": "..."
}
Follow SEO placements and length rules: meta title 50–60 chars, meta description 120–155 chars. Use allowed HTML tags: ,
, - , , .
3) Bulk generation from CSV rows (prompt for ChatGPT + instructions)
Prompt:
I will paste a CSV with columns: name, sku, features, materials, dimensions, audience, primary_keyword. For each row, generate columns: short_description_html, description_html, meta_title, meta_description, slug, tags, image_alt. Use brand voice: {BRAND_VOICE}, language: {LANGUAGE}. Output: a CSV with original columns plus generated columns. Keep CSV escaped properly. Adhere to length limits and include the primary keyword.
(When using the API or ChatGPT, paste a handful of rows to test, then scale up.)
4) Category page description (short + long SEO copy)
Prompt:
You are an ecommerce copywriter for PrestaShop category pages. Category: {CATEGORY_NAME}. Target audience: {AUDIENCE}. Primary keyword: {PRIMARY_KEYWORD}. Secondary keywords: {SECONDARY_KEYWORDS}. Brand voice: {BRAND_VOICE}. Requirements:
- Short intro (1–2 sentences, 80–120 chars) for category listing page header.
- Long SEO description (300–500 words) with primary keyword in first sentence, natural usage of secondaries, and a call-to-action to browse products at the end.
- Provide suggested meta_title (50–60 chars) and meta_description (120–155 chars).
- Output in plain text with headings labels: Short intro:, Long description:, Meta title:, Meta description:, Suggested slug:.
5) CMS page (About Us / Shipping / Returns / FAQ)
Prompt (About Us example):
You are a copywriter for a PrestaShop store. Create an "About Us" CMS page for {BRAND_NAME}. Brand positioning: {BRAND_POSITIONING}. Audience: {AUDIENCE}. Tone: {BRAND_VOICE}. Include:
- Headline (7–10 words)
- Two concise introductory paragraphs (each 40–80 words)
- Short timeline or bulleted achievements (3–6 bullets)
- Mission statement (single short paragraph)
- CTA line (e.g., "Explore our collection" or "Contact us")
- Meta title and meta description for the CMS page (50–60, 120–155 chars)
Output in HTML using
,
,
, - , tags.
6) Alternate tone and A/B variants
Prompt:
Create two variants (A and B) of the short_description_html and meta_title/meta_description for the product described. Variant A: friendly and warm; Variant B: concise and technical. Use primary keyword in both.
7) Multilingual generation
Prompt:
You are a multilingual ecommerce copywriter. Generate product content in {LANGUAGE}. Also provide an English version for verification. Keep character limits appropriate. (Supply primary keyword translations if available.)
SEO best practices to include in prompts
- Primary keyword in product name, short description, first paragraph of long description, meta title and meta description.
- Use long-tail variations naturally, but avoid keyword stuffing.
- Keep meta title ~50–60 chars and meta description 120–155 chars.
- Provide structured content (headline, bullet list of features/benefits) for readability.
- Add schema-ready FAQ content for CMS pages when applicable (FAQ Q/A pairs as JSON-LD if you want).
PrestaShop-specific field mapping (common fields to generate)
- Name (product name)
- Short description (short_description_html)
- Description (description_html)
- Meta title
- Meta description
- Friendly URL (slug)
- Tags
- Image alt text
- Manufacturer
- Features (attributes)
- Combinations (you’ll need separate logic to generate combinations; include attribute list)
- Condition, Visibility, Online, Minimal quantity—these are not copy but you can specify defaults
Examples (concrete)
Example prompt for a product (copyable):
You are an ecommerce copywriter specialized in PrestaShop. Product data:
Name: "EcoSipper Stainless Steel Water Bottle 750ml"
SKU: "ES-750-SL"
Features: "double-wall vacuum insulated, BPA-free, keeps drinks cold 24h/ hot 12h, leak-proof lid"
Material: "304 stainless steel"
Dimensions: "750 ml, 25 cm height"
Audience: "active adults, commuters, eco-conscious shoppers"
Primary keyword: "stainless steel water bottle"
Secondary keywords: "vacuum insulated bottle, eco water bottle"
Brand voice: "friendly, sustainable, premium"
Language: English (US)
Output: JSON with keys name, short_description_html, description_html, meta_title, meta_description, slug, tags, image_alt. short_description ~160 chars; description ~300–400 words; meta lengths per SEO rules. Use allowed HTML tags
,
, - , . Do not invent specs.
Example response (short snippet you should expect):
- name: "EcoSipper Stainless Steel Water Bottle — 750ml"
- short_description_html: "
Keep drinks cold for 24h or hot for 12h with this 750ml EcoSipper double-wall, vacuum-insulated stainless steel bottle — leak-proof and BPA-free.
"
- meta_title: "EcoSipper 750ml Stainless Steel Water Bottle | Vacuum Insulated"
- meta_description: "EcoSipper 750ml stainless steel water bottle — vacuum insulated, BPA-free, keeps drinks cold 24h. Perfect for commuters and eco-conscious shoppers."
Iterative refinement tips
- First generate a single product, review, then batch-generate.
- Ask the model to produce 3 headline/title options and 3 meta description options for A/B tests.
- Use “Do not change” lists for fixed fields (e.g., do not change SKU or specific measurements).
- When creating combinations/variants, give the attribute lists and ask for CSV rows per combination with unique reference codes.
Common pitfalls and how to prevent them
- Don’t feed incomplete data — the model will hallucinate specs. If a spec is unknown, explicitly say “do not invent missing specs.”
- If you plan to import HTML into PrestaShop, use safe HTML tags only and avoid inline ss.
- Always verify length limits after generation (some models may exceed meta description lengths).
- For regulated products (medical, cosmetics), include compliance instructions.
Small prompt library you can copy/paste
- “Write a 140–180 character short description for this product for the PrestaShop short description field, using the brand voice: friendly and premium. Include the keyword: {KEYWORD}.”
- “Generate 3 meta_title options (≤60 chars) and 3 meta_description options (120–155 chars) for SEO, using keyword {KEYWORD}.”
- “Provide alt text for these image filenames: image1.jpg, image2.jpg — each ≤125 chars and including {KEYWORD} where relevant.”
Would you like:
- a ready-made CSV template with exact PrestaShop import column names and example rows, or
- a JSON schema for API-based bulk import, or
- that I generate content for one of your actual products/categories/CMS pages now? If so, paste one product’s data (name, features, specs, target audience, and keywords) and tell me the language and tone.
