Below is a compact, practical guide — with ready-to-use prompt templates and examples — for writing “perfect” AI prompts to generate product pages, category pages, and CMS pages for PrestaShop. Use these as-is, or adapt them to your store’s data, tone, and SEO rules.
Core principles (short)
- Be explicit about the goal (SEO, conversion, info-only).
- Provide the exact product/category/CMS data the model should use.
- Specify tone, audience, and length limits.
- Request the exact output format you need (plain text, JSON, CSV, HTML).
- Ask for meta title/meta description and tags along with content.
- Prevent hallucination: tell the model to only use supplied facts.
- Request variations for A/B tests and short vs long versions.
Prompt building blocks (what to include)
1. Role + expertise: “You are an e‑commerce copywriter/SEO specialist with experience in PrestaShop.”
2. Goal: (e.g., “Write SEO-optimized product description to increase conversions.”)
3. Data: product name, brand, keywords, features, specs, materials, dimensions, SKU, target audience, USPs, price (if relevant).
4. SEO constraints: main keyword(s), secondary keywords, keyword density guidance (optional), meta title length (50–60 chars), meta description length (120–160 chars).
5. Tone & CTAs: friendly/professional/technical; include call-to-action.
6. Formatting instructions: short description (for product list), long description (HTML allowed? bullets? headings?), features list, spec table, tags, categories.
7. Output format: JSON/CSV/HTML and exact fields to produce.
8. Safety/accuracy: “Only use the info supplied. If any detail is unknown, leave field blank or say ‘unknown’.”
9. Variants: ask for 2–3 versions for A/B testing, or translations.
Product prompt templates
A. Simple product prompt (single product)
You are an expert e-commerce copywriter and SEO specialist for PrestaShop. Using only the information below, write:
- product name (max 60 chars),
- short description (max 160 chars) for product list,
- long description (200–300 words) suitable for the product page, with an H2 heading and 3–6 bullet point features,
- a concise features list (5 items),
- a specifications block (key: value pairs),
- meta title (50–60 chars) and meta description (120–155 chars),
- 5 relevant product tags,
- 2 product cross-sell suggestions (brief).
Product data:
- name: {{Product Name}}
- brand: {{Brand}}
- keywords: {{primary keyword}}, {{secondary keywords}}
- USPs: {{unique selling points}}
- features: {{feature1; feature2; ...}}
- specs: {{weight, dimensions, material, battery life, color, sku, ean}}
- audience: {{target audience}}
- tone: {{tone: e.g., friendly, technical}}
- HTML allowed: {{yes/no}}
Constraints:
- Use British English.
- Do not invent facts. If something is unknown, state “unknown”.
Output: JSON with keys:
{"name","short_description","description_html","features","specifications","meta_title","meta_description","tags","cross_sells"}
Example (how to call it):
[insert product data] -> model returns the JSON.
B. Advanced bulk product CSV/JSON generator (for many products)
You are a PrestaShop content generator. For each product in the list, produce fields ready for PrestaShop import in CSV/JSON form. For each product produce:
- id, reference, name, category, price, active (0/1), description_short (plain text), description (HTML allowed), meta_title, meta_description, tags (comma-separated), ean13, upc, quantity, weight, width, height, depth, attributes (JSON string), features (JSON string), manufacturer, supplier.
Rules:
- Use the product data provided for each item.
- Keep meta_title ≤60 chars, meta_description ≤160 chars.
- Use main_keyword: {{main keyword}} for SEO in each product description.
- Output must be valid JSON array (or CSV if requested).
Category prompt template
You are an e-commerce SEO writer specializing in PrestaShop category pages. Using only the data below, create:
- H1 (category title) optimized for keyword: {{category_keyword}} (max 60 chars),
- 2–3 short introductions (50–80 words) for category landing (choose one),
- Long category description (150–350 words) that covers user intent, benefits, and buying guidance. Use 2 subheadings (H2), include 4 product examples (generic placeholders allowed), and internal linking suggestions (3 target pages).
- meta_title and meta_description optimized for the category keyword,
- 5 category tags.
Data:
- category name: {{category}}
- target keyword(s): {{kw1, kw2}}
- audience: {{audience}}
- tone: {{tone}}
- main category use / theme: {{use}}
Constraints:
- Focus on search intent (informational/commercial).
- Include one short CTA to browse products.
CMS page prompt template (About us / Shipping / FAQs)
You are a copywriter for PrestaShop CMS pages. Using only the info below, produce:
- page title (H1),
- slug suggestion,
- meta_title and meta_description,
- structured page content with sections and subheadings (H2/H3), up to 700 words,
- an FAQ section (4–6 Q&A) formatted as structured data (JSON-LD snippet optional),
- internal linking suggestions (3 links).
Data:
- page type: {{About/Shipping/Returns/Contact/FAQ}}
- key facts: {{founding year, locations, policies, shipping carriers, typical delivery times, contact email/phone}}
- tone: {{brand tone}}
- required legal statements: {{if any}}
Formatting and import tips
- PrestaShop short description: plain text, <160 chars.
- PrestaShop full description: can include HTML (p, ul/li, strong). Verify your template allows tags.
- Meta title length: aim 50–60 chars. Meta description: 120–155 chars.
- Avoid special characters that break CSV encoding (e.g., newlines in CSV cells). Request JSON for safer bulk.
- If using third‑party imports, confirm field names (they differ by version).
Example full product prompt (ready to copy)
You are an expert PrestaShop SEO copywriter. Only use the product facts provided — do not invent any details. Produce output as JSON.
Input:
- name: Wireless Pro Headphones X200
- brand: SoundCraft
- keywords: wireless noise cancelling headphones, Bluetooth headphones, travel headphones
- USPs: 30-hour battery, active noise cancellation, lightweight foldable design
- features: 30h battery; Active Noise Cancellation; Bluetooth 5.2; foldable; cushioned ear cups
- specs: weight 240g; dimensions 18x15x7 cm; color black; sku X200-BLK; ean 1234567890123
- audience: commuters and frequent travelers
- tone: friendly professional
- HTML allowed: yes
Task:
Generate: name (≤60 chars), description_short (≤160 chars), description_html (H2 title + 3–6 bullets + 1 paragraph), features array, specifications object, meta_title (≤60), meta_description (≤155), tags (5), 2 cross_sells.
Return JSON only.
Tips to avoid hallucinations and improve repeatability
- Provide the raw data fields in your prompt; the model should not be asked to “research” additional facts.
- Use low temperature (if available) for deterministic outputs.
- Ask the model to include source fields verbatim (e.g., SKU) to avoid changes.
- For strict imports, ask for JSON or CSV with exact column names.
Testing and iteration
- Ask for 2–3 variations for each output (A/B testing).
- Request a short summary of SEO choices (title, meta, focus keyword) to validate the model’s decisions.
- Use prompts that request both long and short versions in one pass to save time.
- Validate generated content for compliance and product accuracy before publishing.
Quick examples (copy/paste)
1) Product short prompt (single)
You are an expert PrestaShop product copywriter. Using this product data: name={{name}}, brand={{brand}}, features={{features}}, specs={{specs}}, main_keyword={{keyword}}, tone={{tone}} — write:
- product name ≤60 chars
- short description ≤160 chars
- long HTML description (1 H2, 3 bullet points, 1 paragraph) 150–250 words
- meta_title ≤60, meta_description ≤155
Return as JSON keys: name, short_description, description_html, meta_title, meta_description.
2) Category short prompt
You are an SEO copywriter. For the category {{category}} targeting keyword {{keyword}}, produce H1, 2 intro variations (50–80 words), a 200–300 word body with 2 H2s, meta_title and meta_description, and 5 tags. Keep CTAs subtle.
3) CMS page prompt (shipping)
You are a PrestaShop copywriter. Create a Shipping Policy page with H1, slug, meta_title/meta_description, structured content (delivery times, carriers, costs, tracking), an FAQ of 5 Q&As, and 3 internal link suggestions. Use formal tone.
Final checklist before you run a generation
- Have you included all product/spec data? (dimensions, color, materials, SKU)
- Have you specified exact output format (JSON/CSV/HTML)?
- Have you specified tone, audience, and SEO keywords?
- Have you required meta title and meta description?
- Have you asked for multiple variations if needed?
- Are you telling the model not to invent facts?
If you want, paste one product, one category, or one CMS page data here and I’ll craft the exact prompt tailored to your input and return an example output (JSON/HTML) ready for PrestaShop import.
