Below is a compact guide + ready-to-use prompt templates you can copy/paste and adapt for generating PrestaShop product records, category pages, and CMS pages with an LLM (ChatGPT or similar). Use the templates to get SEO-friendly, store-ready content returned in structured format (JSON or CSV-friendly) you can import or paste into PrestaShop Manager.
Short checklist (what a “perfect” prompt contains)
- Context: store name, brand voice, target audience, market/country, language, currency, whether prices include tax.
- Input data: SKU, short specs, images URLs, category, attributes, variants, price, stock, any existing text.
- Clear task: what to create (short desc, long desc, meta title/meta description, friendly URL, alt text, tags, JSON or CSV output).
- Constraints: character limits (meta title, meta description), tone, keywords to include, SEO primary/secondary keyword placement.
- Output format: explicit, machine-readable (JSON keys or CSV columns), “return only JSON/CSV, no extra text.”
- Examples: 1–2 example outputs if you want consistent s.
- Post-processing directions: character limits, slug rules (lowercase, hyphens), remove HTML in some fields, allow basic HTML in long description, etc.
Recommended length guidelines (use as constraints in prompt)
- Meta title: aim 50–60 characters (max ~70); keep main keyword near start.
- Meta description: 140–160 characters (max ~160–170).
- Short description: 1–3 short paragraphs or 40–120 words.
- Long description: 150–600+ words depending on product complexity.
- Friendly URL: lowercase, hyphens, no stopwords if possible.
Common PrestaShop fields to request (map to CSV or PrestaShop import)
- Active (0/1), Name, Categories (path or IDs), Price (tax excl/incl), Tax rule ID, Wholesale price, On sale (0/1), Discount amount, Quantity, Minimal quantity, Visibility, Short description (HTML allowed), Description (HTML allowed), Tags, Meta title, Meta keywords, Meta description, Link rewrite (friendly URL), Image URLs (comma-separated), Manufacturer, Supplier, Reference (SKU), EAN13/UPC, Stock location, Features/Attributes, Combinations (JSON or encoded), Related products/cross-sells, Condition.
Prompt templates
1) Single product — generate full product record (JSON)
Instruction: copy this and fill bracketed parts.
System role (optional)
You are a product copywriter and SEO specialist for ecommerce stores. Write concise, conversion-focused content optimized for search and PrestaShop import.
User prompt
Create a complete PrestaShop product record for import. Output ONLY valid JSON (no text). Use the exact JSON keys below and do not include any other keys.
Context:
- Store: [Store name]
- Country / Language: [e.g., US / English]
- Currency / Tax: [e.g., USD, prices exclude tax]
- Tone: [e.g., friendly, technical, premium]
- Primary keyword: [keyword]
- Secondary keywords: [kw1, kw2]
Input data:
- Name: [Product name]
- SKU / Reference: [SKU]
- Images: [list of image URLs]
- Categories: [Category path(s) or IDs]
- Price (tax excl): [price]
- Quantity: [stock]
- Manufacturer: [brand]
- Features/specs: [bullet list of specs]
- Variants: [size/color list if applicable]
Constraints:
- meta_title max 70 chars; meta_description max 160 chars.
- friendly_url: lowercase, hyphens only, no special chars.
- short_description: max 120 words, allow basic HTML
- .
- description: full HTML allowed; include 3 product benefits and 3 usage examples.
- alt texts: one alt text per image, 10–12 words, include primary keyword if natural.
- tags: comma-separated, 5–10 tags.
- Provide attribute combinations in JSON array (if variants given).
Required output JSON keys (fill exactly):
{
"active": 1,
"name": "",
"categories": [""],
"price_tax_excl": "",
"tax_rules_id": 0,
"quantity": 0,
"manufacturer": "",
"reference": "",
"ean13": "",
"images": [""],
"image_alts": [""],
"short_description": "",
"description": "",
"meta_title": "",
"meta_description": "",
"meta_keywords": [""],
"link_rewrite": "",
"tags": [""],
"features": [{"name": "", "value": ""}],
"combinations": [{"attributes": {"size":"", "color":""}, "price_impact": 0, "quantity": 0}]
}
Produce the JSON now for this input: [paste product input data rows here]
Notes: Return only JSON, no commentary.
2) Bulk product generation (CSV-compatible rows)
System role (optional)
You are an ecommerce content assistant that outputs CSV rows ready for PrestaShop import.
User prompt
Given this CSV header: Name,Reference,Categories,Price (tax excl),Quantity,Manufacturer,Short description,Description,Meta title,Meta description,Link rewrite,Tags,Image URLs,Features,Combinations
Generate one CSV row per product. Ensure fields with commas are wrapped in quotes. Use these products: [paste compact bullets with product name, SKU, price, main features, images, category, quantity]. Output only CSV, no commentary. Keep meta title <70 chars and meta description <160 chars.
3) Category page content
System role
You are an SEO content writer for e-commerce category pages.
User prompt
Write content for a PrestaShop category page. Output ONLY JSON:
{
"name": "",
"parent_category": "",
"description": "",
"meta_title": "",
"meta_description": "",
"link_rewrite": "",
"image_url": ""
}
Constraints:
- description: 120–300 words, include internal links anchor text suggestions (list of 3 anchor text: URL or slug).
- meta_title 50–60 chars; meta_description 140–160 chars.
- target audience: [who], tone: [tone], target keyword: [keyword].
Return JSON only.
4) CMS page (privacy, shipping, about, FAQ)
System role
You are a professional content writer for ecommerce policies and FAQs.
User prompt
Create a CMS page. Output ONLY JSON:
{
"title": "",
"content_html": "",
"meta_title": "",
"meta_description": "",
"link_rewrite": ""
}
Constraints:
- content_html must be valid HTML (use
,
,
) and 200–800 words depending on page.
- meta fields character limits as above.
- Provide 5 FAQ Q/A pairs at end as a JSON array "faqs": [{"q":"","a":""}].
Return JSON only.
Example (concrete product prompt + expected JSON result)
User would supply:
Name: Organic Cotton T-Shirt
SKU: OCT100
Price: 24.99
Quantity: 120
Brand: GreenThread
Category: Clothing/Tops/T-Shirts
Images: https://example.com/img1.jpg, https://example.com/img2.jpg
Features: 100% organic cotton; pre-shrunk; machine wash cold
Primary keyword: organic cotton t-shirt
Then the model prompt should ask to produce the full JSON. Example of a portion of output it should return (abbreviated):
{
"active": 1,
"name": "Organic Cotton T-Shirt",
"categories": ["Clothing/Tops/T-Shirts"],
"price_tax_excl": "24.99",
"tax_rules_id": 1,
"quantity": 120,
"manufacturer": "GreenThread",
"reference": "OCT100",
"images": ["https://example.com/img1.jpg","https://example.com/img2.jpg"],
"image_alts": ["Organic cotton t-shirt - heather grey","Organic cotton t-shirt - white"],
"short_description": "- 100% organic cotton
- Pre-shrunk for lasting fit
",
"description": "Comfortable, sustainable t-shirt
Long-form description with benefits and usage examples...
",
"meta_title":"Organic Cotton T-Shirt | GreenThread",
"meta_description":"Soft, sustainable organic cotton t-shirt. Pre-shrunk, breathable, available in sizes S–XXL. Free shipping over $50.",
"link_rewrite":"organic-cotton-t-shirt",
"tags":["organic","cotton","t-shirt","sustainable"]
}
Practical tips and advanced options
- Provide sample rows (2–3) so the model learns your preferred s.
- Ask for multiple variations: “Give me 3 meta descriptions, then choose best.”
- Use explicit rules for HTML: allow , ,
only.
- Ask for schema.org JSON-LD product snippet to paste in product page.
- If generating combinations, specify naming and price impacts clearly.
- For localization ask for translations and localized measurements (cm/inches), currency conversions.
- For batch operations include a strict delimiter or request CSV to avoid parsing errors.
- If you plan to import via PrestaShop Manager, map fields to the exact CSV header your tool requires — include those headers in the prompt.
Common prompt pitfalls to avoid
- Vague goals (e.g., “write product description”) — include length, audience, and SEO goals.
- Not specifying format — if you want JSON or CSV, demand it and forbid extra text.
- Asking for “short” or “long” without concrete word/char limits.
- Forgetting to include SKU/image URLs/price — LLMs need data to produce consistent product fields.
Quick copy-ready prompt (single product, minimal)
You are an ecommerce SEO writer. Create a PrestaShop-ready JSON product with these fields: name, reference, categories[], price_tax_excl, quantity, manufacturer, images[], image_alts[], short_description, description (HTML), meta_title (<=70 chars), meta_description (<=160 chars), link_rewrite, tags[]. Store: [Store], Language: [en-US], Tone: [friendly]. Use this input: [paste product specs]. Respond with JSON only, no explanation.
If you want, paste one product (or 3) and I’ll generate the exact JSON/CSV output ready for import.
