Below is a compact, practical guide you can use immediately (with copy/paste prompts) to generate high-quality product, category, and CMS page content for PrestaShop. It gives data you should supply, constraints to respect (meta lengths, slug rules, HTML allowed), ready-made prompt templates, and examples including output formats for CSV/JSON import.
Quick principles
- Give the AI exact data (attributes/specs) + business goals + target audience + tone. The more complete the input, the better the output.
- Ask AI to output in a structured format (JSON/CSV/HTML) matching PrestaShop fields so you can import or paste directly.
- Provide constraints (character limits, slug rules, allowed HTML) to prevent edits afterwards.
- Use a system instruction or first line like “You are an expert e‑commerce copywriter with SEO experience for PrestaShop stores.”
What to include in your input (for each product)
- SKU / id
- Product name (or ask AI to rewrite)
- Short description (bullet features) or raw specs: dimensions, materials, weight, color, compatibility, model numbers
- Key benefits and use cases
- Target audience (who will buy)
- Brand voice / tone (friendly, technical, luxury, playful)
- Pricing tier / positioning (budget, mid, premium)
- Any required keywords or phrases for SEO
- Images (list of filenames) for alt text generation
- Cross-sell / up-sell suggestions (optional)
- Language and character limits (meta titles ≤ ~60–70, meta descriptions ≤ ~150–160)
PrestaShop field mapping (common fields)
- name
- short_description (used in listings)
- description (long, HTML allowed)
- meta_title (<= 60–70 chars)
- meta_description (<= 150–160 chars)
- link_rewrite (friendly URL / slug, lowercase, hyphens, no special chars)
- tags (comma separated)
- image_alt_text (per image)
- attributes / features (color: red; size: M)
- product_type / category mapping (optional)
Recommended constraints
- meta_title: max 60–70 characters
- meta_description: max 150–160 characters (mobile-friendly < 120 useful)
- short_description: 50–250 characters (summary)
- description: HTML allowed (p, ul, li, strong, em)
- link_rewrite: lowercase slug, words separated by hyphens, no accents (or provide transliteration)
- Use active voice, benefit-first sentences, include primary keyword early
- SEO: include primary keyword in meta_title, meta_description, H1 (name), first 20 words of description, and in link_rewrite
System prompt (use once, at top)
You are an expert e‑commerce copywriter and SEO specialist for PrestaShop product listings, categories, and CMS pages. Produce conversion- and SEO-focused copy that follows given constraints. Output must be valid JSON (or CSV) with fields matching instructions. Use brand voice specified. Keep meta lengths within given limits.
Example master prompt (single product, JSON output)
Below is a ready-to-use prompt you can paste into ChatGPT or an API:
You are an expert e‑commerce copywriter and SEO specialist for PrestaShop. Generate product content in JSON only, no extra text. Use the provided product data and the constraints. Fields required: name, short_description (plain text max 250 chars), description (HTML using
,
, - , ), meta_title (<=70 chars), meta_description (<=160 chars), link_rewrite (slug), tags (comma separated), image_alt_text (object mapping filename to alt text), attributes (object).
Product data:
- sku: PS-1234
- name: UltraComfort Memory Foam Pillow
- brand: SleepWell
- specs: memory foam, 60x40 cm, hypoallergenic cover, machine washable, medium-firm
- key_benefits: reduces neck pain, supports spine alignment, cooling gel layer, sleeps cool
- target_audience: adults with neck pain, side/sleeper, premium shoppers
- tone: professional, reassuring, slightly premium
- primary_keyword: memory foam pillow
- secondary_keywords: best pillow for neck pain, cooling pillow
- images: pillow-front.jpg, pillow-side.jpg, pillow-packaging.jpg
Constraints:
- meta_title max 70 chars; meta_description max 160 chars
- link_rewrite must be a lowercase hyphen-separated slug
- short_description max 250 chars
Return only JSON.
(Example expected JSON output format — for reference only)
{
"name": "UltraComfort Memory Foam Pillow by SleepWell",
"short_description": "Medium-firm memory foam pillow with cooling gel layer and hypoallergenic, machine-washable cover. Supports neck and spine to reduce pain for side and back sleepers.",
"description": "
The UltraComfort Memory Foam Pillow by SleepWell combines pressure-relieving memory foam with a cooling gel layer to keep you comfortable all night. Designed to support neck and spine alignment for side and back sleepers.
- Medium-firm memory foam
- Cooling gel layer for temperature regulation
- Hypoallergenic, machine-washable cover
- 60 x 40 cm – ideal for most adults
Perfect for those suffering from neck pain who want a durable, premium pillow that stays cool.
",
"meta_title": "UltraComfort Memory Foam Pillow — Best Pillow for Neck Pain",
"meta_description": "SleepWell's UltraComfort memory foam pillow reduces neck pain with cooling gel and medium-firm support. Hypoallergenic cover – machine washable.",
"link_rewrite": "ultracomfort-memory-foam-pillow",
"tags": "memory foam pillow, cooling pillow, pillow for neck pain",
"image_alt_text": {
"pillow-front.jpg": "UltraComfort memory foam pillow front view",
"pillow-side.jpg": "Side view showing pillow thickness and contour",
"pillow-packaging.jpg": "SleepWell UltraComfort pillow packaged"
},
"attributes": {
"size": "60x40 cm",
"firmness": "medium-firm",
"cover": "hypoallergenic, machine washable"
}
}
Bulk / CSV workflow prompts
If you have a CSV with columns (sku, name, brand, specs, keywords, images,...), use a prompt like:
You are an expert e-commerce copywriter. For each CSV row (I will supply), generate the following columns: short_description, description (HTML), meta_title (<=70), meta_description (<=160), link_rewrite (slug), tags, image_alt_texts (JSON string). Output results as CSV rows in the same order, enclosed in triple backticks. Do not add commentary.
Then paste several rows; AI will output rows you can paste back into your CSV for import.
Category page prompt
You can create SEO-friendly category descriptions that match PrestaShop categories.
Prompt:
You are an SEO copywriter. Given the category name, target keywords, and target audience, write:
- meta_title (<=70 chars)
- meta_description (<=160 chars)
- category_description (HTML, 150–400 words with H2 and bullet points)
- link_rewrite (slug)
Category data:
- name: Ergonomic Office Chairs
- keywords: ergonomic office chairs, best office chair for back pain, adjustable office chair
- audience: remote workers, gamers, office staff
- tone: informative, professional
CMS pages (About, FAQ, Shipping, Returns) — templates
About page:
You are an expert brand storyteller. Write an About Us page (400–700 words), first-person plural, brand story, mission, sustainability, trust signals, CTA to shop. Output HTML (p and h2 tags).
FAQ page:
Prompt: Generate 10 concise Q&A items for FAQs about shipping, returns, sizing, warranties. Output as JSON array of {question, answer}.
Shipping & Returns pages:
Prompt: Write clear policies for shipping times, carriers, costs, tracking, returns window, refunds. Include bullet points and legal tone where needed.
Multi-language prompts
Add: "Translate and adapt the content to [language], using natural idioms. Preserve SEO keywords translated-equivalents. Output in JSON with language code."
Tone/variation and A/B testing
Ask for multiple variations:
- “Produce 3 distinct short_description variants (concise, benefits-first, technical) and 3 meta_title/meta_description pairs for A/B testing.”
- “Mark variant names A, B, C.”
Image alt text generation
Provide filenames + short image context and ask:
“Write concise alt text (max 100 chars) describing the image with keywords where appropriate.”
Friendly URL rules reminder
- Lowercase, hyphens not underscores, no stopwords restrictions unless you prefer, avoid special characters, transliterate accents.
Temperature / behavior tips (API)
- For deterministic output use temperature 0–0.3.
- For creative variants use 0.4–0.7.
- Use system prompt to keep consistent voice.
Checklist before prompt
- Have all product specs and primary keyword(s).
- Decide target audience + tone.
- Know meta length limits.
- Decide output format (JSON/CSV/HTML) and include example.
- Ask for alt text and tags.
Short ready-to-use templates (pick one)
1) Single product (short)
You are an expert e‑commerce copywriter for PrestaShop. Using the product data below, write: name, short_description (<=200 chars), description (HTML), meta_title (<=70), meta_description (<=160), link_rewrite (slug), tags, image_alt_texts. Keep tone: [tone]. Product: [paste data]. Return JSON only.
2) Category
You are an SEO writer. Create meta_title, meta_description, category_description (150–300 words, HTML with H2 and bullets), link_rewrite for the category: [category name]. Target keywords: [keywords]. Audience: [audience]. Tone: [tone]. Return JSON only.
3) CMS - About
You are an expert brand storyteller. Write a 500-word About Us page for [brand name] emphasizing [values], include H2 subheads and a final CTA. Output HTML only.
Final tips
- Test output on a few SKUs first to refine prompts.
- Keep a library of high-performing prompts for your brand voice.
- For large catalogs, batch with CSV/JSON outputs and low temperature.
- Validate meta lengths, slugs, and allowed HTML before import.
If you want, paste one product row (or a sample CSV) and I’ll generate a ready-to-import JSON/CSV row(s) using the templates above.
