Below is a compact, practical guide and ready-to-use prompt templates you can use with ChatGPT (or any LLM) to generate product pages, category pages, and CMS pages for PrestaShop. It covers structure, must-have instructions, examples, and tips for bulk and automated workflows.
Principles for a “perfect” prompt
- Give context: what is the shop, audience, and purpose (sales, SEO, info).
- Be explicit about output format: JSON, CSV, Markdown table, or plain text fields matching PrestaShop columns (name, short_description, description, meta_title, meta_description, tags, etc.).
- Provide constraints: word counts, tone, reading level, required keywords, forbidden claims.
- Provide examples (one or two) to show the exact s/format you want.
- Ask for variations if needed (A/B descriptions, short + long).
- Ask the model to note assumptions and unknown fields (so it doesn’t hallucinate SKUs or specs).
- Keep instructions first, data second, output format last.
Common PrestaShop fields to include
- Product: id/SKU, name, short_description, description (HTML-friendly), features/specs (bullet list), price hints (optional), meta_title, meta_description, meta_keywords/tags, url_rewrite (slug), categories, manufacturer, condition, attributes (color/size), EAN/UPC note.
- Category: name, description (SEO and long), meta_title, meta_description, url_rewrite, parent category, featured products blurb.
- CMS Page: title, content (HTML), meta_title, meta_description, url_rewrite, hooks/position (footer, header), call-to-action.
Template: “Perfect” prompt for one product (fill in placeholders)
- Instruction: You are a professional e-commerce copywriter for [store name] that sells [product category]. Create content optimized for conversions and SEO.
- Data: Provide these fields and values: SKU: <
>; Product name: <>; Short features: <>; Technical specs: <>; Target audience: <>; Main keywords: <>; Secondary keywords: <>; Competitors / similar products: <>.
- Constraints: Create a short description (40–80 words) and a long description (150–300 words). Use American/British English. Tone: [friendly/professional/technical]. Include main keywords naturally in title, short and long descriptions. Do not invent specs or SKUs; if any detail is missing, leave placeholder [MISSING].
- Output format: Return a JSON object with fields: name, slug, short_description (HTML), description (HTML; use /- for features and
for paragraphs), meta_title (max 60 chars), meta_description (140–160 chars), tags (comma-separated), attributes (JSON map).
- Example: [optional brief example entry]
- Final note: After the JSON, include 2 short headline variations (30–60 chars) and 2 meta_description alternatives.
Ready-to-use product prompt (copy-paste)
You are a professional e-commerce copywriter for an online store that sells home electronics. Use the data below to produce SEO-optimized product content suitable for PrestaShop. Do not invent technical specs or SKUs; if missing, mark as [MISSING]. Use American English and a friendly, persuasive tone.
Data:
SKU: 12345
Product name: SuperSound Bluetooth Speaker X10
Key features (comma-separated): 20-hour battery, IP66 water-resistant, Bluetooth 5.3, 40W output
Specs (bullet pairs): Battery: 5000mAh; Weight: 1.2 kg; Bluetooth range: 30 m
Target audience: Young adults who love outdoor music
Main keywords: bluetooth speaker, waterproof portable speaker
Secondary keywords: long battery life, outdoor speaker
Constraints:
- Short description: 50–75 words.
- Long description: 180–260 words (include 3–5 bullet specs).
- meta_title: ≤60 chars; include main keyword.
- meta_description: 140–160 chars; include main keyword and one secondary keyword.
- Provide slug (lowercase, hyphenated), tags (5), and attributes JSON (e.g., {"color":["black"], "connectivity":["Bluetooth"]}).
- Output exactly as JSON with these keys: name, slug, short_description, description, meta_title, meta_description, tags, attributes.
- After JSON, provide 2 headline variations (each on its own line).
Example output format (required):
{"name":"...","slug":"...","short_description":"...","description":"...","meta_title":"...","meta_description":"...","tags":"...","attributes":{...}}
Product prompt variations to generate multiple outputs
- Ask for 5 variant descriptions for A/B testing (same constraints).
- Ask for tone variations: friendly, technical, luxury.
- Ask for shorter micro-copy (one-line product blurb for list pages).
Category prompt template
You are an SEO copywriter for [store]. Create content for the PrestaShop category [Category name] that targets [main keywords]. Include:
- meta_title (≤60 chars)
- meta_description (140–160 chars)
- url_slug
- Short blurb for category page (30–50 words)
- Long category intro (120–220 words) that mentions common subcategories and buying triggers
- 3 category-based CTAs (one-line each)
Example category prompt
Category: Camping & Outdoor Speakers
Main keywords: outdoor speakers, portable outdoor speakers
Tone: informative and adventure-oriented
CMS page prompt (About / Shipping / Returns)
You are a copywriter for PrestaShop creating a customer-facing CMS page. Page type: Shipping Policy. Include:
- Title
- H1
- Intro paragraph (30–50 words)
- Sections: Domestic shipping, International shipping, Delivery times, Tracking, Shipping costs, FAQ (3 Q&As)
- Meta_title (≤60 chars) and meta_description (140–160)
- Be concise and use friendly, clear language. Use bullets for policies; include sample tracking URL pattern.
Examples: Provide the data to the model and demand output as HTML snippet ready to paste into PrestaShop CMS (so include
,
,
, - ).
Bulk / CSV generation tips
- Provide the LLM with a CSV header template and a few sample rows (few-shot).
- Ask the model to output strict CSV or JSONL with exact columns used by your PrestaShop import module (name, reference, price, active, id_category, description_short, description, meta_title, meta_description, link_rewrite, tags, combinations).
- For large catalogs, chunk data and run per-batch prompts. Use deterministic settings (temperature 0–0.3) to reduce variation or hallucination.
- Include a field "source_data" in each row so you can verify the text against original attributes.
- Add a final column “review_needed” flagged true if model had to invent missing details.
Avoiding hallucinations and bad data
- Explicitly say “Do NOT invent SKUs, EANs, prices, or manufacturer names. If missing, return [MISSING].”
- Ask the model to return “assumptions” block listing any guesses it made.
- Use temperature 0–0.3 for exports you will import directly into PrestaShop.
- Validate outputs automatically: run scripts checking for forbidden placeholders, length limits, and presence of required keywords.
Integration and automation tips
- Use the PrestaShop webservice API or your PrestaShop Manager import to upload CSV/JSON output.
- Use prompt chaining: 1) generate short descriptions; 2) expand best ones to long descriptions; 3) create meta tags and slugs from long desc.
- Store original product attributes + generated text together for audit and rollback.
- For localization, provide locale tag and ask for translations and localized units/prices.
Quick checklist before importing generated text
- Confirm meta_title ≤60 chars and meta_description 140–160 chars.
- Ensure slugs contain only a–z, 0–9, hyphens.
- Strip unsupported HTML from descriptions or restrict to allowed tags (
,
, - , , ,
).
- Verify no invented SKUs/EANs/prices.
- Perform QA sampling (10–20% random) for accuracy and compliance.
Short library of ready-to-use prompts
1) Generate SEO product: (use earlier product prompt)
2) Product A/B testing: “Produce 3 short (40–60w) and 3 long (160–240w) variations, label A/B/C.”
3) Category SEO: “Create meta, slug, 150-word intro, and 30-word blurb.”
4) CMS policy page: “Return HTML-ready content for Returns policy with FAQ.”
Example final: product JSON (short)
{"name":"SuperSound Bluetooth Speaker X10","slug":"supersound-bluetooth-speaker-x10","short_description":"Take your tunes outdoors with 20 hours of playback, IP66 water resistance, and stereo-grade 40W sound—perfect for weekend adventures.","description":"The SuperSound X10 delivers clear, powerful audio for outdoor use. With a 5000mAh battery offering up to 20 hours of playtime and IP66 water resistance, it keeps the party going in any weather.
- Battery: 5000mAh — up to 20 hours
- Bluetooth 5.3 — stable connection up to 30 m
- 40W total output — rich stereo sound
Designed for young outdoor enthusiasts, the X10 is lightweight, rugged, and easy to pair. Grab one and take the beat outside.
","meta_title":"SuperSound X10 Bluetooth Speaker — Waterproof & Long Battery","meta_description":"SuperSound X10: waterproof Bluetooth speaker with 20-hour battery life and 40W sound—ideal for outdoor listening.","tags":"bluetooth speaker,waterproof speaker,portable speaker,outdoor speaker,long battery","attributes":{"color":["black"],"connectivity":["Bluetooth 5.3"]}}
If you want, tell me:
- whether you’ll use ChatGPT web or the API (I can tailor the prompt for system/user messages or for programmatic use),
- the exact PrestaShop import columns you need (I’ll return a ready-to-import CSV/JSON template),
- sample product/category data and the tone you prefer — and I’ll create ready-to-run prompts and outputs for a small subset to test.
