Below is a practical, reusable guide to writing “perfect” AI prompts (for ChatGPT or similar) that produce high-quality content for PrestaShop products, categories, and CMS pages. It includes the prompt structure, required data, concrete templates you can copy, and example outputs.
Quick principles
- Be explicit: give role, goal, target audience, constraints (length, fields, HTML allowed).
- Provide data: product attributes, keywords, target language, tone, examples.
- Ask for structured output (CSV/JSON or PrestaShop field list) to avoid manual parsing.
- Include SEO constraints: meta title length, meta description length, primary keyword.
- If doing many items, supply a sample row and ask for the same format for each input row.
What to include in the prompt (for any PrestaShop content)
- Role & expertise: e.g., “You are an e‑commerce copywriter / SEO specialist.”
- Target audience & use case: who will read it (country, B2C/B2B).
- Tone & brand voice: playful, professional, technical, luxury, conversion-focused.
- Language & localization: e.g., “English (US), use metric/imperial.”
- Fields required: explicitly list PrestaShop fields (name, short description, description, meta title, meta description, link_rewrite, tags, image_alt).
- Formatting rules: HTML allowed? Allowed tags? Character limits (meta title <=60, meta description <=155).
- SEO keywords: primary and secondary keywords and whether to use them verbatim.
- Output format: JSON/CSV/table with exact column names; or separate text blocks labelled with field names.
- Constraints: avoid claims (legal), avoid special characters in URLs, use hyphens for link_rewrite, keep short desc < 160 chars, image_alt < 100 chars, etc.
- Example: include 1–2 sample inputs + desired outputs.
Template: System + User messages (ChatGPT s)
System:
You are an e‑commerce copywriter and SEO specialist with experience writing product descriptions, category pages, and CMS content for PrestaShop stores. Produce concise, conversion‑focused, SEO‑optimized content following the user´s constraints and output format exactly.
User:
Here is a single product (or CSV/JSON for batch). Write content for PrestaShop fields. Use the tone: [tone]. Use language: [language]. Primary keyword: [keyword], secondary: [keyword2]. Output must be valid JSON (or CSV) with fields: name, short_description, description, meta_title, meta_description, link_rewrite, tags, image_alt. Constraints: meta_title ≤ 60 chars, meta_description ≤ 155 chars, short_description ≤ 160 chars, description may include simple HTML
, - ,
, do not include scripts. For link_rewrite use lowercase letters, numbers, hyphens, no accents.
Then provide product data:
{
"name_raw": "...",
"brand": "...",
"model": "...",
"features": ["...","..."],
"materials": "...",
"dimensions": "...",
"color": "...",
"price": "...",
"target_audience": "...",
"unique_selling_points": "..."
}
Produce output only as JSON (no extra commentary).
Product prompt examples
1) Single product (concise)
User supplies:
- Name raw, brand, features, specs, keywords, tone.
Sample prompt:
You are an expert e‑commerce copywriter. Generate PrestaShop fields for this product with English (US) language, tone: friendly & conversion-focused. Primary keyword: “wireless bluetooth earbuds”. Output JSON with fields: name, short_description (≤150 chars, plaintext), description (HTML allowed:
,
