Below is a compact, practical guide with ready-to-use prompt templates and examples you can drop into ChatGPT (or other LLMs) to generate SEO-friendly copy and import-ready data for PrestaShop products, categories and CMS pages. Principles for perfect prompts - Be explicit about the fields you need and the exact format (CSV/JSON/Markdown/HTML). LLMs follow formatting instructions best. - Provide product-specific data (brand, specs, target keywords, audience, tone, word limits, special features). The richer the context, the better the result. - Ask for structured output (CSV columns, JSON keys, or table) matching PrestaShop import fields so you can paste or import directly. - Specify SEO constraints: meta title length (~50–60 chars), meta description (~140–160 chars), friendly URL rules (lowercase, hyphens, no special characters), and alt text. - Request multiple lengths/variants (short title, long title, short desc, long desc, marketing bullets) and translation if needed. - Ask for HTML-safe output for long descriptions (allowed tags like

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• , ) or plain text if you import differently. - For bulk jobs, request CSV-ready rows or JSON array with exact field names. Key PrestaShop fields to include - Name (product name) - Reference / SKU - Friendly URL (slug) - Meta title - Meta description - Short description (used on listing) - Description (HTML) - Tags - Categories (one or list) - Images (filenames) - Price (tax excl/incl) - Quantity / stock - Manufacturer / Supplier - Condition (new/refurbished/used) - Visibility (everywhere/search/catalog) - Combinations/attributes (color/size) — provide combination values and stock - Weight, Dimensions, Shipping, Additional shipping costs - Features / Specifications - Attachment links (manuals) - Image ALT text Product prompt templates 1) Single product — SEO & import-ready JSON Prompt: You are an e-commerce SEO copywriter for a PrestaShop store selling [category]. Generate import-ready JSON for one product using these source details: - Name: {{NAME}} - Brand: {{BRAND}} - SKU/reference: {{SKU}} - Target keywords: {{KEYWORDS}} (comma-separated) - Short features: {{FEATURES}} (bullet list) - Technical specs: {{SPECS}} (key:value pairs) - Price (tax excl): {{PRICE}} - Categories: [{{CATEGORY1}}, {{CATEGORY2}}] - Images: [{{img1.jpg}}, {{img2.jpg}}] Output requirements: - Return only valid JSON with these keys: name, reference, friendly_url, meta_title, meta_description, short_description (plain text, ≤300 chars), description (HTML, use

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  • , with persuasive copy), tags (array), categories (array), images (array), image_alts (array), price_tax_excl, quantity, manufacturer, condition, visibility. - Meta title ≤60 chars, meta description ≤160 chars. - Friendly URL: lowercase, hyphen-separated, no special chars. - Include a 5-bullet marketing list, a 250–400 word long description, a 40–80 word short description, and a JSON object "specs" with technical specs. - Do not add explanations — output only the JSON. Example of how to call it: (Then insert above with real data.) 2) Single product — CSV row Prompt: Produce a single comma-separated line (CSV) that matches these headers (no header line): "Name,Reference,Friendly URL,Meta title,Meta description,Short description,Description,Tags,Categories,Images,Image alts,Price (tax excl),Quantity,Manufacturer,Condition,Visibility". Use these values: Name={{NAME}}, Brand={{BRAND}}, SK={{SKU}}, Keywords={{KEYWORDS}}, Specs={{SPECS}}, Price={{PRICE}}. Ensure commas in fields are escaped with quotes. Meta rules as above. Output only one CSV line. Category prompt template Prompt: You are a content writer for an ecommerce category page. For the category "{{CATEGORY_NAME}}" targeting keywords "{{KEYWORDS}}", write: - Meta title (≤60 chars) - Meta description (≤160 chars) - Friendly URL (slug) - Short description (100–200 words, plain text) - Long description (HTML, 250–500 words, include 2–3 H2 headings and an unordered list of benefits) - Suggested subcategories (list of 5) - Suggested product tags (comma-separated) Produce output labelled fields (like Meta title: ...), or output as JSON if requested. CMS page (About / Help / Shipping) prompt template Prompt: You are a UX-focused copywriter creating a PrestaShop CMS page for "{{PAGE_TITLE}}" (purpose: {{PURPOSE}}, e.g., shipping policy, returns, about us). Requirements: - Meta title ≤60 chars; meta description ≤160 chars; friendly URL slug. - Headline (H1) - Intro paragraph (35–60 words) - 3–5 subheadings with 60–120 word sections each; include an FAQ with 3 Q&A if applicable. - Tone: {{TONE}} (e.g., friendly professional) - Add internal links suggestions: "Link to categories: X, Y" or to specific products using slugs (optional). - Output in HTML using

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    • , and standard safe markup. Examples (short) Product example prompt filled (for quick copy/paste) You are an e‑commerce SEO writer. Generate JSON for one PrestaShop product. Source: - Name: "GlowPro LED Desk Lamp" - Brand: "GlowPro" - SKU: "GP-LAMP-01" - Keywords: "LED desk lamp, adjustable desk lamp, eye care lamp" - Features: "Adjustable arm; 3 color temps; USB-C charging" - Specs: "Power: 10W; ColorTemps: 2700K-5000K; Warranty: 2 years" - Price: 39.99 - Categories: ["Office Lighting", "Desks & Lamps"] - Images: ["gp-lamp-01.jpg", "gp-lamp-01-side.jpg"] Requirements: - Provide only JSON with keys: name, reference, friendly_url, meta_title, meta_description, short_description, description, tags (array), categories (array), images (array), image_alts (array), price_tax_excl, quantity, manufacturer, condition, visibility, specs (object). - Meta title ≤60 chars; meta description ≤160 chars. - Short description ≤200 words; long description 200–350 words in HTML. (LLM should return the described JSON) Tips for title, meta, URLs, and descriptions - Meta title: include brand + main keyword near start, keep ≤60 chars. - Meta description: make it actionable with a CTA, ≤160 chars. - Friendly URL: use product name simplified (lowercase, hyphens, no stop punctuation). - Short description: 1–3 lines, focused benefits and a call-to-action. - Long description: mix benefits and specs, use HTML lists for scanning and include keyword variations naturally. - Image alt text: describe image + main keyword, ≤100 chars. Combinations / variants prompt Prompt: Given attributes: Color = [Red, Blue, Black], Size = [S,M,L], generate CSV lines or JSON array with combinations containing: sku, combination_name (e.g., "Red / S"), price_adjustment, quantity, reference, ean13 (optional). Ensure friendly naming, unique SKUs, and stock levels per variant. Bulk generation workflow - Prepare a spreadsheet with core columns you know (name, sku, brand, keywords, raw specs). - Use a prompt that takes each row as variables and returns a CSV row matching PrestaShop import columns. - For thousands of SKUs, run chunked batches (e.g., 50 rows at a time) and validate the CSV encoding/escaping. Refinement prompts - Ask LLM to produce 3 meta title variants and 3 meta description variants. - Ask for tone adjustments: "Make it more playful / professional / technical". - Ask for translations: "Translate the JSON output into French (do not change field names)." Quality checks before import - Validate CSV/JSON structure. - Check meta lengths and friendly URL compliance. - Remove unsupported HTML from description imports. - Avoid duplicate content across products; request unique angles and features. - Check special characters and encoding (UTF-8). Example final prompt to copy You can copy-paste this as a template and replace the placeholders: You are an e-commerce SEO copywriter for a PrestaShop store. Using the product data below, produce a single JSON object exactly with keys: name, reference, friendly_url, meta_title, meta_description, short_description, description, tags, categories, images, image_alts, price_tax_excl, quantity, manufacturer, condition, visibility, specs. Product data: - Name: {{NAME}} - Brand: {{BRAND}} - SKU: {{SKU}} - Keywords: {{KEYWORDS}} - Features: {{FEATURES}} - Specs: {{SPECS}} - Price: {{PRICE}} - Categories: [{{CATEGORY1}},{{CATEGORY2}}] - Images: [{{IMG1}},{{IMG2}}] Rules: - Meta title ≤60 chars; meta description ≤160 chars. - Friendly URL: lowercase, hyphen-separated. - Short description: 40–80 words, plain text. - Description: 200–350 words, HTML using

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      • , include 4 marketing bullets and a specs table as an HTML
        . - Tags: array of 5 tags. - Images: filenames only; image_alts: short alt texts (one per image). - specs: JSON object with the provided technical specs. - Output only the JSON (no explanations). Final notes - If you use PrestaShop Manager or the PrestaShop CSV import, map the LLM output fields to the import template columns. - Use “temperature” lower (0.2–0.5) for consistent, factual outputs; higher for marketing creativity. - Keep prompts consistent for bulk runs to ensure uniformity. If you want, paste a real product (or sample rows) and I’ll produce the exact JSON/CSV output ready for PrestaShop import.