Below is a concise, practical guide and ready-to-use prompt templates to get high-quality, consistent AI-generated content for PrestaShop products, categories, and CMS pages. Use the templates as-is, or adapt variables to your store.
Quick principles (apply to all prompts)
- Be explicit: give required fields, word/char limits, tone, and audience.
- Provide product data: name, brand, SKU, features, materials, dimensions, colors, variants, target keywords. Don’t expect the model to invent specs.
- Ask for structured output (JSON or CSV-compatible fields) so you can import/copy into PrestaShop.
- Specify SEO requirements: meta title (50–60 chars), meta description (120–160 chars), slug, and primary keyword.
- Avoid hallucinations: instruct the model to respond “I can’t invent specs—mark unknowns blank.”
- Localize: give language and locale, target audience, measurement units, and legal disclaimers if needed.
- Include alt text for images and short and long descriptions (short shown in product list; long in product page).
- For bulk generation, use placeholders (e.g., {{name}}) and provide an example row.
System role (example)
- “You are an expert e-commerce copywriter and SEO specialist with experience writing product descriptions, category pages, and CMS content for PrestaShop stores. Produce accurate, factual content and output strictly in the requested structured format.”
A. Single product prompt (single-item, structured JSON output)
Use when you have details for one product.
Template:
- System: (as above)
- User prompt:
- Provide product data (fill fields): name, brand, SKU, features list, materials, dimensions, weight, colors, variants, primary_keyword, secondary_keywords, target_audience, store_name, language, tone, short_desc_max_chars, long_desc_max_words.
- Request: produce JSON with fields mapped to PrestaShop: name, link_rewrite (slug), short_description (HTML), description (HTML), meta_title, meta_description, meta_keywords, image_alt_texts (array), features_bullet_list (array), technical_specs_table (array of {label,value}), tags (array). Follow SEO char limits. Don’t invent specs.
Example prompt (condensed):
- Product data:
- name: “EcoBrew Stainless Travel Mug 500ml”
- brand: “EcoHome”
- SKU: “EB-TM-500”
- features: double-wall vacuum insulated; keeps drinks hot 8h cold 12h; leak-proof lid; BPA-free.
- material: 18/8 stainless steel
- dimensions: 22 cm x 7.5 cm; weight 320 g; capacity 500 ml.
- colors: matte black, ocean blue
- primary_keyword: “insulated travel mug”
- secondary_keywords: “stainless travel mug”, “BPA-free travel mug”
- target_audience: commuters and travelers, eco-conscious buyers
- store_name: “GreenCup Store”
- language: en-US
- tone: friendly, concise, benefits-first
- short_desc_max_chars: 155
- long_desc_max_words: 200
- Request:
- Output valid JSON only. Fields: name, link_rewrite, short_description (HTML), description (HTML), meta_title (<=60 chars), meta_description (120–160 chars), meta_keywords (CSV), image_alt_texts (array of alt texts for each image), features_bullet_list (array), technical_specs_table (array of label/value), tags (array). Use primary_keyword in title, slug, and meta. If a field is unknown, leave empty string.
What to expect (sample output excerpt):
- name: "EcoBrew Stainless Travel Mug 500ml"
- link_rewrite: "ecobrew-insulated-travel-mug-500ml"
- short_description: "
500ml double-wall vacuum insulated travel mug — keeps drinks hot up to 8h and cold up to 12h. Leak-proof, BPA-free, and travel-friendly.
"
- description: "
Why you’ll love it
…benefits…
Care & Use
…
"
- meta_title: "EcoBrew 500ml Insulated Travel Mug | GreenCup Store"
- meta_description: "EcoBrew stainless 500ml insulated travel mug — leak-proof and BPA-free. Keeps drinks hot 8h, cold 12h. Perfect for commuters."
- image_alt_texts: ["EcoBrew 500ml travel mug matte black", "EcoBrew travel mug ocean blue lid close-up"]
- technical_specs_table: [{label:"Capacity", value:"500 ml"}, {label:"Material", value:"18/8 stainless steel"}, …]
B. Bulk product generation (CSV-ready)
For hundreds/thousands of products, make a template the AI can use for each CSV row or use programmatic calls.
Template instructions:
- Provide a CSV header example and one or two sample rows.
- Use placeholders for unknowns: {{name}}, {{brand}}, {{features}}, etc.
- Ask AI to return lines corresponding to CSV columns (no extra text) or JSON array.
CSV header suggestion:
- id;name;link_rewrite;short_description;description;meta_title;meta_description;meta_keywords;image_alt;tags
Example user prompt:
- “Using the following CSV rows (show 2 example lines), produce the same number of output CSV rows with generated fields. Use primary_keyword from the input. Don’t add headers, output rows only.”
C. Category page prompt
Include: category name, target keywords, top products or product types in that category, page goal (informational vs. conversion), tone, word count.
Template:
- Input: category_name, parent_category, top_keywords, include_products (list of popular items), language, tone, min_words, max_words.
- Request: produce (1) a short SEO description (150–300 chars) for category listing, (2) a long category description (200–600 words) suitable for category page content and internal linking to subcategories/products, (3) meta_title, meta_description, and suggested link_rewrite (slug). Include H2/H3 headings and a suggested short FAQ (3 questions & short answers) for the category page.
D. CMS pages (About, Shipping, Returns, Terms)
Specify the page type, legal/regulatory constraints, store policy details (shipping times, carriers, return window), language, tone, and length.
Template examples:
- About Us: Provide brand story bullets, founding year, mission, USP, certifications, social proof. Request: About page copy 250–500 words, short tagline (10–12 words), and meta tags.
- Shipping: Provide processing time, carriers, shipping zones, costs, handling rules. Request: concise policy (300–500 words), list of exceptions, and short summary for checkout page (30–60 chars).
- Returns & Refunds: Provide return window, conditions, who pays return shipping, restocking fee. Request: clear step-by-step instructions and a short FAQ.
E. SEO and localization tips
- Meta title: aim for 50–60 chars and include primary keyword and brand if space.
- Meta description: 120–160 chars; include keyword and clear CTA when appropriate.
- Slug: lowercase, hyphens, avoid stop words. Include primary keyword.
- Use schema-friendly structure: for products, include bullet lists and technical specs that can map to structured data.
- For multilingual stores: generate per-language content—don’t machine-translate from one generated language. Ask for culturally adapted copy and local keywords.
F. Tone and compliance constraints (examples to include in prompt)
- “Do not invent technical specifications, certifications, or claims (e.g., CE, FDA) unless provided.”
- “Avoid comparative claims about other brands.”
- “Keep language friendly and simple — suitable for non-expert shoppers.”
G. Output formats (pick one and require it)
- JSON (best for API/import): define exact schema. Example:
[{ "id":"", "name":"", "link_rewrite":"", "short_description":"", "description":"", "meta_title":"", "meta_description":"", "meta_keywords":"", "image_alt_texts":["..."], "tags":["..."], "specs":[{"label":"","value":""}] }]
- CSV-line: semicolon- or comma-separated, quote-escaped.
H. Example final prompt you can copy/paste (single product)
System:
- “You are an expert e-commerce copywriter and SEO specialist. Output only valid JSON as described below. Do NOT add extra commentary.”
User:
- “Product data:
name: EcoBrew Stainless Travel Mug 500ml
brand: EcoHome
SKU: EB-TM-500
features: double-wall vacuum insulated; keeps drinks hot 8h cold 12h; leak-proof lid; BPA-free
material: 18/8 stainless steel
dimensions: 22 cm x 7.5 cm
weight: 320 g
capacity: 500 ml
colors: matte black, ocean blue
primary_keyword: insulated travel mug
secondary_keywords: stainless travel mug, BPA-free travel mug
target_audience: commuters and travelers, eco-conscious buyers
store_name: GreenCup Store
language: en-US
tone: friendly, concise, benefits-first
short_desc_max_chars: 155
long_desc_max_words: 200
Produce JSON with these fields: name, link_rewrite, short_description (HTML), description (HTML), meta_title (<=60 chars), meta_description (120–160 chars), meta_keywords (comma-separated), image_alt_texts (array), features_bullet_list (array), technical_specs_table (array of {label,value}), tags (array). Use the primary_keyword in the title, slug, and meta. If any value is unknown, use an empty string. Output valid JSON only.”
I. Validation and workflow tips
- Generate a sample for 5 products, review and tune tone/SEO, then run bulk generation.
- Use human review for legal/technical claims.
- Keep a log of prompts and best-performing variations to iterate.
- For PrestaShop import, test with a small CSV batch first.
J. Quick dos and don’ts
- Do: be explicit, give constraints, request structured output.
- Do: include keywords, product facts, and tone.
- Don’t: assume the model knows internal SKUs or stock levels—provide them.
- Don’t: accept unstructured text if you plan to import directly.
If you want, tell me:
- one product, category, or CMS page example (with product data), and I’ll produce a ready-to-import JSON/CSV row and SEO fields using the above templates.
