Below is a compact, practical guide and ready-to-use prompt templates you can paste into ChatGPT (or similar LLM) to generate PrestaShop-ready content for products, categories and CMS pages. It covers best practices, required/optional fields, SEO limits, output formats (JSON/CSV/HTML), and example prompts you can adapt. Quick principles - Be explicit about the target: language, tone, audience, brand voice, and SEO keywords. - Specify output format (JSON, CSV, HTML, plain text) and exact field names you need. - Give constraints: character limits for meta title (≈50–60 chars), meta description (≈150–160 chars), short description (≈120–300 chars), friendly URL rules (lowercase, hyphens, no special chars). - Avoid hallucinations: tell the model to leave fields blank or return "UNKNOWN" if data (price, SKU, weight) is missing. - Ask for alt text for images, structured data (JSON-LD), and suggested tags/categories. - For bulk work, request one row per product in CSV or one JSON object per product. Common PrestaShop fields to generate - Product: name, meta_title, meta_description, friendly_url, short_description (excerpt), description (HTML), tags, manufacturer, supplier, reference (SKU), ean13/upc/isbn, price_excl_tax, price_incl_tax, wholesale_price, tax_rules_id, on_sale, condition, quantity, minimal_quantity, visibility, default_category, categories (list), images (filenames + alt text), features (feature:value), attributes/combinations, weight, width/height/depth, additional_shipping_cost, specific_prices (discounts), customizable_fields, attachments, related_products. - Category: name, parent_category, meta_title, meta_description, friendly_url, description (HTML), image filename + alt, display_mode, active. - CMS page: title, meta_title, meta_description, friendly_url, content (HTML), category, active, position. SEO & formatting limits/tips - Meta title: 50–60 characters (avoid truncation). - Meta description: 150–160 characters. - Friendly URL: lowercase, letters/numbers, hyphens, no spaces or special chars. - Short description: 120–300 characters, plain text or light HTML. - Long description: HTML allowed (p, ul, li, strong, em, br, a). Keep accessible and scannable. - Image alt text: 70–125 characters, descriptive + keywords. - Use JSON-LD for Product schema: name, image, description, sku, brand, offers (price, currency, availability), review/aggregateRating if available. System + user prompt pattern (recommended) - System (set once): "You are an expert e‑commerce copywriter and SEO specialist for PrestaShop. Produce accurate, non‑hallucinated content formatted exactly as requested. If a value is unknown, return EMPTY or UNKNOWN." - User: provide the product/category/CMS data and choose the output format/template. Ready-to-use prompts 1) Simple product prompt (short, human-readable) Prompt: You are an e‑commerce copywriter for PrestaShop. Create product content for this item: - Name: {name} - Brand: {brand} - Key features: {features/bullet points} - Target audience: {audience} - Primary keywords: {keywords} Produce: 1) Meta title (<=60 chars) 2) Meta description (<=160 chars) 3) Friendly URL 4) Short description (<=250 chars) 5) Long description (HTML, up to 300–500 words, include features as bullets) 6) 3 image alt texts 7) 5 product tags Return as plain labeled sections. 2) Advanced product prompt (structured JSON output for import) Prompt: You are an expert PrestaShop data generator. For the product details below, output a single JSON object exactly matching the schema. If a field is unknown, set it to null or empty string. Do not add extra fields. Schema: { "name": string, "meta_title": string, "meta_description": string, "friendly_url": string, "short_description_html": string, "description_html": string, "tags": [string], "manufacturer": string, "reference": string, "ean13": string, "price_excl_tax": number, "price_incl_tax": number, "currency": string, "quantity": integer, "default_category": string, "categories": [string], "images": [{"file":"filename.jpg","alt":"alt text"}], "features": [{"name":"Material","value":"Cotton"}], "attributes": [{"name":"Color","values":["Red","Blue"]}], "weight": number, "width": number, "height": number, "depth": number, "additional_shipping_cost": number, "on_sale": boolean, "condition": "new"|"used"|"refurbished" } Data: {paste product partial data here—complete/partial} 3) Bulk CSV generation prompt (one-line-per-product CSV) Prompt: Given these products (one after another), output a CSV with columns: name,meta_title,meta_description,friendly_url,short_description_html,description_html,reference,price_incl_tax,currency,quantity,default_category,categories(images separated by | as filename:alt),tags(comma separated) Output one CSV row per product, escape quotes properly. If a value is missing, leave an empty field. 4) Category prompt Prompt: Create a category for PrestaShop with the following: - Name: {name} - Parent: {parent_name or root} - Target keywords: {keywords} - Tone: {formal/informal} Produce: - meta_title (<=60 chars) - meta_description (<=160 chars) - friendly_url - description_html (2–4 paragraphs) - image filename + alt text Return as labeled sections or JSON. 5) CMS page prompt Prompt: Write a PrestaShop CMS page for: - Title: {title} - Purpose: {e.g., shipping policy, about us, buying guide} - Target audience: {audience} - Tone: {professional/friendly} Produce: - meta_title (<=60 chars) - meta_description (<=160 chars) - friendly_url - content_html (use H1/H2 headings, 3–6 sections, bullet lists where helpful) Return as a single HTML string for direct paste. 6) Rewrite or optimize existing content Prompt: Rewrite the following product description for SEO, keeping technical data unchanged. Output: meta_title (<=60), meta_description (<=160), friendly_url, short_description (<=200), description_html (improved, highlight benefits, include keywords). Original description: {paste} 7) JSON-LD product schema prompt Prompt: Generate JSON-LD Product schema for the product below. Include name, image[], description (plain text), sku, brand, offers {price, priceCurrency, availability, url}, and aggregateRating if rating/count provided. Output only JSON. Example outputs A) Example JSON product (from Advanced product prompt) { "name": "Aurora Lightweight Jacket", "meta_title": "Aurora Lightweight Jacket – Windproof & Packable", "meta_description": "Aurora lightweight jacket: windproof, packable, breathable. Perfect for hiking & travel. Free shipping over $75.", "friendly_url": "aurora-lightweight-jacket", "short_description_html": "
Windproof and breathable jacket designed for hiking and travel. Packs into its own pocket.
", "description_html": "
Aurora Lightweight Jacket combines windproof protection with breathable fabric. Ideal for day hikes and travel. Features:
- Windproof shell
- Packs into chest pocket
- Water-resistant finish (DWR)
- Lightweight at 220g
", "tags": ["jacket","windproof","packable","hiking"], "manufacturer": "OutdoorCo", "reference": "OC-AUR-001", "ean13": "1234567890123", "price_excl_tax": 79.99, "price_incl_tax": 95.59, "currency": "USD", "quantity": 120, "default_category": "Men > Jackets", "categories": ["Men > Jackets","Travel > Lightweight"], "images": [{"file":"aurora-front.jpg","alt":"Aurora lightweight jacket front view"},{"file":"aurora-pack.jpg","alt":"Aurora jacket packed into pocket"}], "features": [{"name":"Material","value":"100% Nylon"},{"name":"Water resistance","value":"DWR coating"}], "attributes": [{"name":"Size","values":["S","M","L","XL"]},{"name":"Color","values":["Graphite","Olive"]}], "weight": 0.22, "width": 35, "height": 45, "depth": 2, "additional_shipping_cost": 0, "on_sale": false, "condition": "new" } B) Example JSON-LD snippet (short) { "@context": "https://schema.org/", "@type": "Product", "name": "Aurora Lightweight Jacket", "image": ["https://example.com/img/aurora-front.jpg"], "description": "Windproof, breathable jacket that packs into its own pocket. Ideal for hiking and travel.", "sku": "OC-AUR-001", "brand": {"@type":"Brand","name":"OutdoorCo"}, "offers": { "@type":"Offer", "url":"https://example.com/aurora-lightweight-jacket", "priceCurrency":"USD", "price":"95.59", "availability":"https://schema.org/InStock" } } Practical tips & gotchas - Always include the exact import/CSV column names if you want copy ready for PrestaShop Manager or native PrestaShop import. - For numeric fields, ask the model to return numbers only (no currency signs) to avoid parsing errors. - For combinations/variants, provide rules (e.g., SKU pattern: base + '-' + color code). - Validate generated friendly_urls for duplicates in your catalog. - Ask the model to output sample alt text for every image filename you will upload. - Use "leave blank if unknown" to reduce hallucinated pricing/stock. - Test with a small batch before bulk import. Short prompt templates you can copy - Product (short): "You are an e‑commerce SEO writer. Create meta_title (<=60), meta_description (<=160), friendly_url, short_description (<=200 chars), description_html, 3 image alts, and 5 tags for this product: Name: {name}; Brand: {brand}; Features: {features}; Keywords: {keywords}. If data missing, write UNKNOWN." - Product (JSON for import): "As a PrestaShop product generator, output JSON matching this schema: {provide schema}. Data: {paste product data}. Leave null if unknown." If you want, paste one or several product/category/CMS examples (even partial data) and tell me the output format you need (JSON, CSV, HTML), and I'll generate ready‑to‑import content and JSON‑LD for those items.
