Olfactory brainstorming and new perfume trends

Brainstorming is a well-known technique, also called brainstorming, which is used in various sectors to get different ideas as a solution to a specific issue or problem. Participants contribute proposals without any type of filter and with great creativity. All ideas are collected and they are evaluated. But did you know that this brainstorming also takes place in the perfume industry? This is what is known as olfactory brainstorming.

How is olfactory brainstorming carried out?

First of all, you have to know what type of fragrance the customer wants to get, so a briefing from the customer is requested. For this reason, it is also important to know if it is aimed at men, women, unisex or children, as well as the age of the target audience. The client can also expand the information about whether he is looking for it for a specific season of the year or for a specific time of day, for example. Below we explain the whole process in summary:

  • The client delivers the briefing
  • The perfumer, together with the R&D team, presents the options to the customer
  • If necessary, the necessary modifications are made
  • The result is re-taught to the client
  • This process is repeated as many times as necessary until the customer is satisfied

With all this, it seeks to offer a proposal that fully fits the client's needs.

Perfume trends

On the other hand, we must know that a fragrance can also be part of fashion. Fashion is not only about clothing and accessories. Perfume is an important part of the outfit since it accompanies us in our day to day. Fashion, in addition to dressing with the latest novelties, also consists of wearing fragrances with seasonal notes or an exclusive aroma that has just come out.

Many clothing brands have included or are considering the option of incorporating fragrances as an essential accessory in stores. Fashion brands have realized that a specific perfume can give them an identity and a positioning that distinguishes them from other brands.

The olfactory character is also a hallmark of the business, something that customers relate directly to the brand and makes them feel attached to it. So the choice of this perfume is important and must capture what the brand wants to convey as well as its personality.

At VismarEssence we have a wide variety of perfumes that can be adapted to your business to give it that personal touch and achieve a position in the consumer's mind every time they detect that aroma. Would you like any recommendations?

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