Below is a compact, practical guide + ready-to-use prompt templates for generating high-quality PrestaShop product, category and CMS page content with an LLM (ChatGPT/Claude/etc.). Use these as-is or paste into the chat to get consistent, import-ready text (CSV/JSON/HTML) and metadata.
Principles (what makes a “perfect” prompt)
- Be explicit about role and format: tell the model it’s an e‑commerce copywriter and specify output format (JSON/CSV/HTML).
- Provide all product data fields (even blanks) so the model doesn’t invent critical values.
- Give tone, length limits, and SEO constraints (max characters for meta title/description).
- Provide examples or one sample output if you need consistent s.
- Ask for validation items: slug, alt text, schema.org JSON‑LD, tags, and CSV-ready fields.
- Use multilingual instructions when needed; include locale codes (en_US, fr_FR).
- For bulk tasks, require output in machine-parseable format (CSV or JSON array).
General system prompt (recommended)
You can use this as a system or first-line instruction:
“You are an expert e‑commerce copywriter and SEO specialist experienced with PrestaShop. Produce concise, persuasive, accurate product, category, and CMS content formatted exactly as requested. Follow character limits, do not invent specs unless instructed, and provide SEO metadata, slugs, alt text, and JSON‑LD where asked.”
Product creation: prompt template
User prompt:
- Language: [en_US]
- Target audience: [e.g., urban professionals 25–40]
- Tone: [friendly / professional / luxury / technical]
- Character limits: meta title max 70, meta description max 160, short desc max 255
- Required output format: JSON (fields listed below) or CSV (columns listed below)
- Product data (fill in): name, brand, model/SKU, price, old_price (optional), currency, categories (hierarchy), images (URLs list), main_features (bullet list), full_description (can be notes), short_description (notes), materials, dimensions, weight, colors, sizes, quantity, shipping_info, warranty, manufacturer_reference/EAN, tags (seed keywords), attributes (key:value pairs), variants/combinations (if any), any prohibited claims/legal notes.
Output specification (example JSON keys)
Produce JSON exactly as:
{
"name": "...",
"slug": "..." (url-friendly),
"meta_title": "...",
"meta_description": "...",
"h1": "...",
"short_description": "...",
"long_description_html": "...",
"price": "...",
"old_price": "...",
"currency": "...",
"categories": ["Cat 1 > Subcat A"],
"images": [{"url":"...","alt":"..."}],
"tags": ["..."],
"attributes": {"Material":"...", "Color":"..."},
"combinations": [{"sku":"...","attributes":{"Size":"M","Color":"Red"},"quantity":...}],
"ean13":"...",
"weight":"...",
"dimensions":"LxWxH",
"shipping":"...",
"warranty":"...",
"schema_org_jsonld": {...}
}
Example product prompt (copy/paste and fill)
Language: en_US
Target Audience: Young urban professionals, 25–35, eco‑conscious
Tone: Modern, concise, friendly
Character limits: meta title ≤ 70, meta description ≤ 160, short desc ≤ 255
Product data:
name: EcoBrew Portable Coffee Maker
brand: GreenGear
sku: GG-EB100
price: 79.99
currency: USD
categories: Home & Kitchen > Coffee Makers > Portable
images: https://example.com/img1.jpg, https://example.com/img2.jpg
main_features: Portable, rechargeable battery, stainless steel filter, 12 oz capacity, BPA-free
materials: Stainless steel, silicone
dimensions: 9 x 3 x 3 in
weight: 1.1 lb
colors: Matte Black, Olive
warranty: 2-year limited warranty
tags: portable coffee maker, travel coffee mug, eco friendly
attributes: {"Battery life":"20 brews","Charge time":"2 hours"}
variants: [{"sku":"GG-EB100-BK","color":"Matte Black"},{"sku":"GG-EB100-OL","color":"Olive"}]
Output format: JSON (use keys shown above). Create SEO slug, meta_title, meta_description, H1, short_description (≤255 chars), long_description_html (rich, with
/), image alts, tags, attributes, combinations, and schema.org Product JSON‑LD (with offers). Do not invent technical specs beyond provided. If anything is missing, mark field as null.
Category creation: prompt template
User prompt:
- Language, tone, audience
- Category name and hierarchy
- Category description goal (SEO + buyer intent), length target (short 100–200 words, long 300–600 words), key search phrases to include
- Output format: JSON or HTML snippet
- Required fields: name, slug, meta_title (≤70), meta_description (≤160), H1, description_html, image_alt, breadcrumb_text
Example:
Create a category "Electric Bicycles" under Sports > Cycling. Include buyer-focused intro (120–160 words), SEO meta, slug, and 300–400-word long description including keywords: electric bike, e-bike, commuter e-bike, range per charge.
CMS page (About / Delivery / Returns / Size Guide): prompt template
User prompt:
- Page type: [About / Delivery info / Returns / Size guide / FAQ]
- Language, tone, audience
- Required items: meta_title ≤ 70, meta_desc ≤ 160, H1, full HTML content, FAQ schema (as JSON-LD), any legal disclaimers
- For policy pages include sample lead times, carrier names, return windows, return exclusions, RMA steps
- Output: HTML with headings, bullet points, short paragraphs, and plain text summary for email or chat use
SEO & Schema prompts
Ask the model to:
- Produce meta title (≤70 chars) and meta description (≤160 chars) that include main keyword and a call to action (if appropriate)
- Produce canonical slug (lowercase, hyphenated)
- Provide 5–10 LSI/related keywords and recommended product tags
- Provide schema.org Product JSON-LD containing name, images, description, sku, brand, offers (price, currency), aggregateRating if ratings provided
- Provide Open Graph/Twitter card lines (og:title, og:description, og:image)
Bulk / CSV generation prompt
When producing many products, explicitly request CSV with the exact PrestaShop import column headers you will use. Example instruction:
"Given this CSV with columns [name, active, categories, price, tax_rule_id, quantity, description_short, description, images, meta_title, meta_description, url_rewrite, manufacturer, supplier, reference, ean13, width, height, depth, weight], output a CSV row for each input product. Ensure short description ≤255 chars and meta fields respect length limits. Use pipe '|' to separate multiple category paths and semicolon ';' to separate multiple image URLs. Escape commas."
Variant & combinations prompt
- Provide combination rules: which attributes vary, how SKU scheme should be constructed, inventory per combination, price deltas, and image mapping per variant.
Translation/localization prompt
- Provide base language source text and list target locales, tone adjustments, and localized measurements (in/cm, lbs/kg). Ask for separate CSV columns per language: name_en, name_fr, description_en, description_fr, meta_title_en, meta_title_fr, etc.
Example product output (short sample JSON)
{
"name":"EcoBrew Portable Coffee Maker",
"slug":"ecobrew-portable-coffee-maker",
"meta_title":"EcoBrew Portable Coffee Maker – Rechargeable & BPA‑Free",
"meta_description":"Brew fresh coffee anywhere with EcoBrew. Rechargeable, stainless steel filter, 12oz. Free shipping over $50.",
"h1":"EcoBrew Portable Coffee Maker",
"short_description":"Brew fresh coffee on the go with EcoBrew — rechargeable, stainless‑steel filter, 12 oz capacity. Ideal for travel and office.",
"long_description_html":"
The EcoBrew lets you brew great coffee anywhere...
- Portable & rechargeable: up to 20 brews per charge
...
",
"price":"79.99","currency":"USD","categories":["Home & Kitchen>Coffee Makers>Portable"],
"images":[{"url":"https://.../img1.jpg","alt":"EcoBrew portable coffee maker in Matte Black"}, {"url":"https://.../img2.jpg","alt":"EcoBrew interior stainless steel filter"}],
"tags":["portable coffee maker","travel coffee mug","eco friendly"],
"attributes":{"Battery life":"20 brews","Charge time":"2 hours"},
"combinations":[{"sku":"GG-EB100-BK","attributes":{"Color":"Matte Black"},"quantity":50},{"sku":"GG-EB100-OL","attributes":{"Color":"Olive"},"quantity":40}],
"ean13":"null",
"weight":"1.1 lb",
"dimensions":"9 x 3 x 3 in",
"warranty":"2-year limited warranty",
"schema_org_jsonld":{ /* product JSON-LD */ }
}
Practical tips & testing checklist
- Provide sample brand voice or 2 site pages to copy s.
- Tell the model to never invent legal/technical claims; ask it to mark unknowns as null.
- Validate meta lengths (count characters).
- Ensure image URLs are publicly accessible and image alt text is descriptive and include a keyword once.
- Test imports on a staging PrestaShop, not production. Check: encoding (UTF‑8), separator character, quotation escaping, and category path mapping.
- After import, check mobile rendering of short/long descriptions and that HTML is safe (no inline scripts).
- For SEO: check that slug is unique and short; use canonical tags; verify JSON‑LD appears on page.
Advanced prompts (automation/scale)
- “Given a CSV of 100 rows with these columns [list], produce an output CSV matching PrestaShop import format; ensure meta fields and short_description truncation rules. For any missing required field, leave blank and add a comment column ‘error_note’ explaining the issue.”
- “Produce a set of A/B short descriptions (variant A: benefit-first, variant B: feature-first), 20–30 words each, for product X.”
Common prompt mistakes to avoid
- Being vague about format (ask for exact JSON/CSV).
- Not supplying product data (model will hallucinate prices/specs).
- Not specifying language/locale (leads to inconsistent phrasing).
- Requesting too many different ss in one prompt.
One-liner templates you can paste quickly
- Product SEO + copy: “Write product metadata and copy for PrestaShop. Language: en_US. Tone: energetic. Character limits: meta_title ≤ 70, meta_description ≤ 160, short_description ≤ 255. Input: [paste product fields]. Output: JSON with keys: name, slug, meta_title, meta_description, h1, short_description, long_description_html, images[{url,alt}], tags[], attributes{}, combinations[], schema_org_jsonld{}.”
- Category page: “Create SEO-friendly category page content for [Category name]. Include slug, meta_title ≤70, meta_description ≤160, 120–160 word intro, 300–400 word long description, and 5 internal search terms.”
If you want, paste one product, category, or CMS page’s raw data now and I’ll generate the fully formatted JSON/CSV + SEO/meta and schema.org JSON‑LD ready to import into PrestaShop.
