, ,
- constraints: Do NOT mention price or stock. Avoid superlatives like "best" unless supported. Use metric units.
Product example (filled):
- name: "Aurora Espresso Machine 15 bar"
- brand: "Caffino"
- category: "Coffee machines"
- primary_keyword: "home espresso machine"
- target_audience: "coffee lovers and home baristas"
- country: "UK"
- language: "en-GB"
- tone: "friendly, expert"
- word_limits: short_description 20–30 words; long_description 120–180 words.
Example output expectations (not actual output): JSON with fields filled, SEO rules applied.
Short example prompt you can paste:
You are an eCommerce copywriter for PrestaShop. Create meta_title (≤60 chars), meta_description (≤160 chars), slug (URL friendly), short_description_html (25–40 words, allowed HTML , , - ), long_description_html (100–200 words, allowed HTML
,
, - ), key_features (5 bullets), specifications (JSON: weight, dimensions, power, material), seo_keywords (comma separated, include primary keyword), tags (comma separated). Product name: "Aurora Espresso Machine 15 bar", brand: "Caffino", category: "Coffee machines", primary_keyword: "home espresso machine", language: "en-GB", tone: "friendly, expert", market: "UK". Do not mention price or stock. Output exactly in JSON.
Category page — template
Prompt:
You are a content writer for PrestaShop. Produce content for the category page [Category Name]. Provide:
- meta_title (≤60 chars)
- meta_description (≤160 chars)
- slug
- header_h1 (single line)
- intro_paragraph (40–80 words)
- buying_guide (3 headings, each 40–80 words)
- suggested_subcategories (comma-separated)
- internal_link_texts (3 suggested anchor texts and destinations within the shop)
Tone: [e.g., "authoritative but friendly"] Language: [en-US/en-GB]. Include primary SEO keyword: [keyword]. Output as JSON.
CMS page (About / Shipping / Returns) — template
Prompt:
Write a PrestaShop CMS page for "[Page type]" (choose About Us / Shipping / Returns / FAQs). Include:
- meta_title ≤60 chars
- meta_description ≤160 chars
- slug
- page_title (H1)
- content_html (with
,
,
, - as needed)
- FAQ (list of Q/A pairs if applicable)
Tone: [e.g., "reassuring, concise"] Language: [en-GB]. Mention shipping regions: [list]. Return policy time window: [e.g., "30 days"].
SEO specifics and constraints
- Meta title: 50–60 chars preferred; include primary keyword near start.
- Meta description: 120–155 chars with primary keyword and a convincing CTA (no more than 160 chars total).
- Slug: lowercase, hyphens, no stopwords unless needed, max 4–6 words.
- Structured data: request JSON-LD Product schema with name, brand, description, sku, mpn if available, aggregateRating if you have scores, offers if price/availability known.
- Use H1 as product name; short_description in product listing pages (HTML allowed); long_description for product detail.
Bulk / CSV generation
Prompt:
Generate a CSV with columns: id;name;meta_title;meta_description;slug;short_description_html;long_description_html;key_features;specifications_json;seo_keywords;tags. Use semicolon (;) as delimiter. For each product, use this format and ensure meta limits. Input list: [paste product rows: name|brand|category|primary_keyword|tone|language]. Output only the CSV, no commentary.
Example CSV prompt for 3 products:
You are an eCommerce copywriter. For these products generate CSV with columns: id;name;meta_title;meta_description;slug;short_description_html;long_description_html;key_features;specifications_json;seo_keywords;tags. Delimiter: ;. Products:
1|Aurora Espresso Machine 15 bar|Caffino|Coffee machines|home espresso machine|friendly expert|en-GB
2|Breeze Lightweight Jacket|WindWear|Men's Jackets|lightweight waterproof jacket|outdoor casual|en-GB
3|Luna Ceramic Vase|HomeArt|Decor|ceramic vase|elegant modern|en-GB
Output only the CSV.
A/B variants, tones, and lengths
- Ask for multiple variants: “Give 3 versions: short+direct, storytelling, technical.”
- For meta tests request 3 meta_titles each ≤60 chars and 3 meta_descriptions ≤160 chars.
Examples of precise constraints to include in prompt
- "Use British spellings (colour, organise)."
- "Do not use exclamation marks or excessive uppercase."
- "Keep sentences ≤20 words each."
- "Include the exact keyword 'organic cotton t-shirt' once in the meta title and once in the meta description."
Troubleshooting & refinement questions to ask the model
- “If the output exceeds length, truncate the long_description to 180 words and show raw text with no HTML.”
- Ask for keywords list: “Generate 7 long-tail SEO keywords based on primary_keyword for this product and suggest search intent (informational/commercial).”
Examples (concrete prompts)
1) Product short prompt (copy-paste)
You are an eCommerce copywriter for PrestaShop. Produce these fields in JSON exactly: meta_title, meta_description, slug, short_description_html, long_description_html, key_features (array), specifications (object), seo_keywords (comma separated). Product: "Luna Ceramic Vase" brand "HomeArt" category "Vases" primary_keyword "ceramic vase"; language en-GB; tone: elegant, concise; short_description 20–30 words; long_description 80–130 words. Allowed HTML:
,
, - , . Ensure meta limits.
2) Category prompt (copy-paste)
You are a category copywriter for a PrestaShop store. For category "Running Shoes" produce meta_title ≤60 chars, meta_description ≤160 chars, slug, H1, intro paragraph (50–70 words), 3 buying_guide headings with 50–70 words each (fit for filters: cushioning, fit, terrain), suggested_subcategories (e.g., "Trail running, Road running, Minimalist"). Language: en-US, tone: active/informative. Include primary keyword "running shoes".
3) CMS (returns) prompt (copy-paste)
Write a Returns policy CMS page for a UK store. Include meta_title ≤60 chars, meta_description ≤160 chars, slug "returns", H1 "Returns & Exchanges", clear step-by-step return process, timeline (30 days), condition guidelines, how refunds processed. Tone: clear, helpful. Output as HTML using
,
,
, - .
Tips for quality control
- Validate lengths: check meta char counts and slug formatting.
- Check for keyword stuffing and unnatural repetitions.
- Test readability: ask the model to rate Flesch score or to simplify text for a 12-year-old reading level.
- Verify units and regional spelling.
- For bulk imports do a small sample run (10–20 rows) before generating thousands.
- Keep an eye on legal claims (e.g., “medically proven”): avoid unverifiable claims.
Advanced: schema and canonical tags
Ask for Product JSON-LD with required fields. Example prompt fragment:
Include schema_jsonld: Product with name, image array (if images listed), description (short), sku, brand, offers (priceCurrency, price if provided, availability), aggregateRating if rating provided.
Short checklist before sending to the LLM
- Have clear audience, 1 primary keyword, max 2 secondary keywords.
- Provide product attributes (size, color, material, weight).
- Set character/word limits.
- Specify language/region and tone.
- Define output format (JSON, CSV) and which HTML tags are allowed.
If you want, tell me one product/category/CMS page now (name, brand, one primary keyword, language, tone, and limits) and I’ll produce a ready-to-import PrestaShop JSON or CSV row for you.
