Below is a compact, practical guide — ready-to-copy prompt templates and examples — so you can generate consistently high-quality product descriptions, category pages, and CMS pages for PrestaShop using ChatGPT (or other LLMs).
Key principles (before you prompt)
- Be explicit: give role, audience, tone, length limits, and required fields.
- Provide structured input (SKU, features, specs, brand, price, categories, variants).
- Require structured output (HTML, JSON, CSV row) so you can import or paste into PrestaShop.
- Ask for SEO fields (meta title, meta description, friendly URL, alt text).
- Include constraints: banned words, units, legal claims to avoid.
- Ask for multiple variations for A/B testing and short vs long versions.
Mapping: common PrestaShop fields to include in prompts
- name, sku/reference, manufacturer, supplier
- category (full path), tags
- short_description (HTML or plain text), description (long HTML)
- price, retail_price, tax rules
- quantity, minimal_quantity
- weight, dimensions
- combinations/variants (size, color) + SKU per variant
- images (filenames) + image alt text
- features (feature_name: value)
- meta_title, meta_description, meta_keywords (optional), link_rewrite (friendly URL)
- visibility (everywhere, catalog, search), condition (new/used/refurbished)
- attachments
- online (1/0), available_for_order (1/0)
- shipping info, delivery time
- tags and related products
Product prompt template (ready to paste)
You can paste this as a single prompt. Replace {...} with your product data.
You are an expert e-commerce copywriter who writes SEO-optimized, conversion-focused product content for PrestaShop stores. Audience: {audience}. Tone: {tone} (e.g., friendly, professional). Language: {language}.
Product data:
- name: {product_name}
- sku/reference: {sku}
- brand/manufacturer: {brand}
- categories: {category_path}
- short features (comma-separated): {features}
- technical specs (key:value pairs): {specs}
- variants: {variants_list} (format: "Color: Red|Blue – SKU: X1|X2 – Price diff: …")
- images: {image_filenames}
- available quantity: {quantity}
- price: {price}
- shipping: {shipping_info}
- restrictions: {restrictions or banned claims}
Requirements:
1) Output JSON only (no extra commentary) with these keys:
- name
- sku
- manufacturer
- categories (array)
- short_description_html (max {short_chars} chars, use 1–2 short HTML paragraphs + 3 bullet points)
- description_html (max {long_chars} chars, include H2 headings for benefits and specs, bullet lists, and at least 2 product use scenarios)
- features (array of {feature_name: value})
- specs (array of {spec_name: value})
- variants (array with sku, attribute combinations, price, quantity)
- images (array of {filename, alt})
- meta_title (max 70 chars)
- meta_description (max 160 chars)
- link_rewrite (friendly URL)
- meta_keywords (comma-separated)
- seo_focus_keyword
2) Use the SEO focus keyword: {primary_keyword}. Include it in meta title, meta description and twice in description.
3) Create 2 product description variations: Variation A (standard) and Variation B (short, promotional). Add fields variation_a and variation_b.
4) No marketing fluff or false claims. Do not include prices or stock in the descriptions. Use metric units unless specified.
5) Provide alt text for each image (short phrase, 3–6 words).
6) If variants exist, write one short variant-focused short_description for each variant (e.g., color or size emphasis).
Example short constraint values: {short_chars}=160, {long_chars}=1200.
Category prompt template
You are an SEO content writer for e-commerce categories. Language: {language}. Tone: {tone}. Audience: {audience}.
Category data:
- name: {category_name}
- parent_category: {parent}
- main_products_examples: {list of 3 representative products}
- target keywords: {keywords}
Requirements:
1) Output JSON only:
- name
- parent
- description_html (200–800 words; include H1/H2 structure, 3–5 benefits of browsing this category, buying advice, typical use cases)
- short_description_html (1-2 short paragraphs for category landing)
- meta_title (<=70 chars, include primary keyword)
- meta_description (<=160 chars, include primary keyword)
- link_rewrite
- image_alt_text
2) Include internal-link suggestions: list 5 relevant subcategories or products (name + friendly URL slug).
3) Provide two headline options for the category page.
CMS page prompt template (privacy, shipping, about us)
You are a professional copywriter for e-commerce CMS pages. Language: {language}. Tone: {tone}.
Page data:
- page_type: {page_type} (Shipping, Returns, About Us, FAQ, Terms)
- key_points: {key_points}
- legal_requirements: {legal_requirements if any}
- length: {length} (short/medium/long)
Requirements:
1) Output HTML content only (no surrounding site chrome) with H1 and H2s, paragraphs, bullet lists, and a short FAQ section (3–6 Q&A). Include semantic markup.
2) Provide meta_title (<=70 chars), meta_description (<=160 chars), and link_rewrite.
3) If Shipping/Returns: include expected delivery times, costs, carriers, return window, and step-by-step return instructions (numbered).
4) For About Us: include brand story, values, 3 trust signals (e.g., guarantee, support hours).
5) Ensure legal neutrality and avoid guaranteeing legal outcomes.
Examples (concrete prompts & sample outputs)
1) Product example (shortened):
Prompt: [Use Product template with product_name = "Organic Cotton Crew T-Shirt", sku = "OC-TS-001", brand = "GreenWeave", category = "Men > T-Shirts > Organic", features = "100% organic cotton, pre-shrunk, OEKO-TEX certified", specs = "weight: 180g/m², fit: regular, care: machine wash 30°C", primary_keyword = "organic cotton t-shirt", short_chars=140, long_chars=800, language=English, tone=friendly, audience=eco-conscious shoppers]
Expected: JSON with name, sku, meta_title like "Organic Cotton Crew T-Shirt – GreenWeave", meta_description with keyword, short_description_html (two sentences + 3 bullet points), description_html with H2 "Why choose our Organic Cotton T-Shirt?", benefits, care instructions, specs table (HTML ul or table), image alt text like "GreenWeave organic cotton crew t-shirt — white".
2) Category example:
Prompt: [Use Category template for "Men's Organic Clothing", keywords = "organic men's clothing, eco-friendly men's clothes", main_products_examples = list]
Expected: JSON with description including buying guide (how to choose fabric weight and fit), H2 "Sustainable styling for men", internal-link suggestions.
3) CMS example (Shipping policy):
Prompt: [Use CMS template: page_type = Shipping, key_points = "Free shipping over $50 in US; flat rate $4.95 otherwise; 2–5 business days domestic; international 7–21 days", language and tone professional]
Expected: HTML content with H1 "Shipping Information", H2 "Domestic Shipping", bullet points for costs, numbered steps for tracking a parcel, FAQ "How can I track my order?"
Bulk generation and CSV/JSON import tips
- Provide a CSV with columns matching PrestaShop import (name;active;categories;price;description_short;description;meta_title;meta_description;link_rewrite;image_urls;manufacturer;reference;quantity;tags;features).
- When bulk generating, ask the AI to output either:
- CSV rows only (no header) matching column order you supply, or
- A JSON array where each object maps to a product.
- Include a small sample row in your prompt so the model follows exact formatting.
Checklist for a “perfect” prompt
- Role and output format (JSON/CSV/HTML).
- Complete product/category/page data (fill as many fields as possible).
- SEO keyword(s) and placement requirements.
- Tone, audience, language, and character limits.
- Constraints (no unverifiable claims, banned words).
- Required fields in output and field order.
- Ask for variants and multiple versions where useful.
- Ask for alt texts, friendly URLs, and meta fields.
- Include a sample output or schema example.
Prompt engineering tips (quick)
- Start with “You are an expert…” and precise task.
- Give an example of desired output.
- Ask for “JSON only” or “CSV only” to avoid extra prose.
- For multilingual stores: request outputs keyed by language, e.g., { "en": {…}, "fr": {…} }.
- Use system/assistant messages (if available) to preset s.
- Validate and review generated claims (materials, certifications, measurements).
Legal & quality note
- Always verify claims (certifications, weights, country of origin) before publishing.
- Run generated text through plagiarism checks or ensure uniqueness if SEO matters.
If you want, I can:
- Convert one of your existing product records into a ready-to-import CSV/JSON row using one of the templates above.
- Produce 3 SEO-optimized product description variations from a product you paste here.
Which would you like to do next?
