Below is a practical, ready-to-use guide with templates and examples you can drop straight into ChatGPT (or another LLM) to generate PrestaShop-ready content for products, categories, and CMS pages. It covers SEO fields, HTML formatting for descriptions, CSV/JSON output for bulk import, multi-language, alt text, and iterative refinement prompts.
General principles (apply to all prompts)
- Be explicit: state role (e.g., “You are an e‑commerce SEO copywriter”), target audience, brand voice, and goal (sales, information, trust).
- Provide input data: include all product attributes, materials, dimensions, use cases, SKU, price, images, and target keywords.
- Specify output format exactly (JSON, CSV, or PrestaShop import column names).
- Say whether HTML is allowed in descriptions (PrestaShop supports HTML in description and short_description).
- Give length limits: short description 1–2 sentences or <=160 chars for meta_description; long description 150–800+ words depending on product complexity.
- Ask for SEO fields: meta_title, meta_description, link_rewrite (slug), canonical if needed.
- Ask for additional assets: image ALT text, tags, features list, bullet list for benefits, and structured specs (key: value).
- For bulk operations, request a single output with one row/object per product in CSV/JSON.
Product prompts
Template (single product)
You can copy and paste and fill placeholders:
You are an expert e‑commerce SEO copywriter for [BRAND NAME], writing product content for a PrestaShop store. Target audience: [audience]. Brand voice: [voice—e.g., friendly, authoritative, luxury, casual]. Main SEO keywords: [keywords]. Secondary keywords: [secondary keywords]. Objective: [sell/educate/inform/compare].
Product data:
- Name: [Product Name]
- SKU: [SKU]
- Category: [Category path]
- Price: [price]
- Materials / composition: [materials]
- Dimensions / weight: [dimensions/weight]
- Color / variants: [variants]
- Key features: [feature1; feature2; ...]
- Use cases / benefits: [use cases]
- Images URLs: [image1.jpg, image2.jpg]
- Competitors or reference models: [competitor names or model numbers]
- Any regulatory claims / disclaimers: [disclaimers]
Requirements:
1) Write a short description (150–250 characters) for the PrestaShop “short_description” field. Use HTML paragraph tags only (
...
). Emphasize main benefit and include primary keyword once.
2) Write a long description (HTML allowed with
,
, - , ,
). 180–450 words. Include features, benefits, how it’s used, and a short FAQ (2 Q&A). Use primary and secondary keywords naturally.
3) Provide SEO fields: meta_title (max 60 chars), meta_description (max 155 chars), link_rewrite (SEO-friendly slug, lowercase with hyphens), and meta_keywords (comma separated).
4) Provide image ALT texts (one per image, max 125 characters).
5) Provide a bullet list of product specifications as key:value pairs (for technical sheet).
6) Output must be valid JSON with the exact keys: name, sku, price, category, short_description, description, meta_title, meta_description, link_rewrite, meta_keywords, images (array of {url, alt}), specifications (object of key:value).
7) Do not include any explanatory text outside the JSON.
Example prompt (filled)
You are an expert e‑commerce SEO copywriter for "Acme Outdoors", target audience: recreational hikers aged 25–45, brand voice: practical and encouraging. Main keyword: "lightweight hiking backpack". Secondary keywords: "waterproof hiking pack", "daypack".
Product data:
- Name: SummitLite 20L Hiking Backpack
- SKU: AL-SL-20
- Category: Backpacks > Daypacks
- Price: 69.99
- Materials: ripstop nylon, breathable mesh
- Dimensions: 45 x 28 x 18 cm; weight 420 g
- Color: Slate Gray, Forest Green
- Key features: 20L capacity; waterproof coating; padded back; hip strap; hydration sleeve
- Images URLs: https://example.com/images/sl20-front.jpg, https://example.com/images/sl20-back.jpg
Requirements: [Use the numbered list above; same JSON keys]
Sample expected JSON output (what to request)
{
"name":"SummitLite 20L Hiking Backpack",
"sku":"AL-SL-20",
"price":"69.99",
"category":"Backpacks/Daypacks",
"short_description":"
Lightweight 20L hiking backpack with waterproof coating and padded support—perfect for day hikes and weekend trails.
",
"description":"SummitLite 20L
The SummitLite 20L is designed for day hikers who need a compact, reliable pack...
- Waterproof coating for light showers
...
FAQ
Q: Is it hydration compatible? Yes, includes hydration sleeve.
",
"meta_title":"SummitLite 20L – Lightweight Hiking Backpack | Acme Outdoors",
"meta_description":"20L lightweight hiking backpack with waterproof coating and padded support. Ideal for day hikes. Free returns.",
"link_rewrite":"summitlite-20l-hiking-backpack",
"meta_keywords":"lightweight hiking backpack, waterproof hiking pack, daypack",
"images":[{"url":"https://example.com/images/sl20-front.jpg","alt":"SummitLite 20L hiking backpack front view"},{"url":"https://example.com/images/sl20-back.jpg","alt":"Back view showing padded support and hydration sleeve"}],
"specifications":{"Capacity":"20 L","Weight":"420 g","Material":"Ripstop nylon","Dimensions":"45 x 28 x 18 cm"}
}
Bulk product generation (CSV)
Prompt to generate CSV-ready output:
You are an expert e‑commerce copywriter. Given the following list of products (provide a JSON/CSV table or a bullet list), generate a CSV where columns match PrestaShop import fields:
name;sku;price;category;short_description;description;meta_title;meta_description;link_rewrite;meta_keywords;image_urls;image_alts;specifications_json
- Descriptions must be HTML-safe (use ,
, - , ).
- image_urls should be pipe-separated if multiple; image_alts pipe-separated in same order.
- specifications_json should be a JSON string of key:value pairs.
- Return only CSV rows including header row—no extra text.
Category prompts
Template (single category)
You can copy and fill:
You are an expert e‑commerce SEO copywriter. Create a category page for PrestaShop.
Category data:
- Category name: [Category name]
- Parent category: [parent if applicable]
- Target audience: [audience]
- Main keywords: [keywords]
- Product mix: [types of products in this category]
Requirements:
1) Write meta_title (<=60 chars) and meta_description (<=155 chars).
2) Write a 2–4 paragraph HTML description for the category (use
,
, - , , and one H2 title). 120–300 words. Focus on benefits, how to choose, and internal linking suggestions (list 4 anchor texts to link to product pages).
3) Create link_rewrite (slug).
4) Provide a short intro (1 sentence) for category listing pages (used above product list).
5) Return JSON: {name, parent, link_rewrite, meta_title, meta_description, intro, description, suggested_internal_links:[{text,url_slug}]}.
6) No extra text.
Example output parts to expect:
- Suggested internal links: [{"text":"Best lightweight daypacks","url_slug":"summitlite-20l-hiking-backpack"}, ...]
CMS page prompts (About, Shipping, Returns, FAQ, Landing pages)
Template (CMS page)
You can copy/paste:
You are an expert copywriter and UX writer. Create a PrestaShop CMS page.
Page data:
- Page name/slugs: [e.g., About us, Shipping & Delivery, Returns Policy]
- Tone: [friendly/formal/legal]
- Target: [customer intent—e.g., reassure about returns]
- Key points to include: [e.g., free shipping threshold, processing time, carrier names]
Requirements:
1) Provide meta_title (<=60 chars), meta_description (<=155 chars), link_rewrite (slug).
2) Write page HTML content with H1, H2 headings, short intro paragraph, clear sections, bullet lists for process steps, and a short FAQ of 3 Q&A.
3) Include internal links suggestions (anchor text + slug).
4) Return JSON keys: title, link_rewrite, meta_title, meta_description, content_html, internal_links.
5) No extra text.
Examples of useful CMS pages to generate:
- About Us: brand story, mission, sustainability claims, trust signals.
- Shipping: processing times, carriers, free shipping thresholds, international policy, tracking.
- Returns & Refunds: time frame, condition, steps to initiate return, refund timeframe.
- Size Guide / How to measure: tables and images suggestions.
- Product care / Warranty: care instructions and warranty process.
Tone & compliance tips
- Legal content: for policies use a neutral/formal tone. Verify legal requirements with a lawyer—AI drafts need review.
- Avoid false claims (e.g., “certified organic” unless substantiated).
- For regulated categories (medicines, supplements), include required disclaimers and do not offer medical advice.
Advanced prompt options
- Multi‑language: “Generate outputs for English (en), French (fr), German (de). Return an array with language codes as keys. Translate naturally—do not produce literal word-for-word translation.”
- Conversion optimization: “Include 1–2 CTAs and a trust badge line (e.g., ‘30‑day returns’) and social proof phrasing.”
- Schema markup: “Provide Product schema JSON-LD snippet with price, availability, SKU, images, and description (max 500 chars).”
- Tone & channel variants: “Also output a 140‑character product blurb for social or PPC.”
Iterative refinement prompts
- To shorten: “Shorten the long description to <=120 words while keeping primary keyword and main benefits.”
- To increase buyer intent: “Rewrite to emphasize urgency and scarcity without creating false claims. Add one CTA sentence and an example use case.”
- To make more technical: “Add a technical table with exact tolerances and materials, formatted as JSON key:value.”
Testing and import checklist
- Validate HTML in description fields (no stray tags)
- Check meta_title (<=60 chars) and meta_description (<=155 chars)
- Ensure link_rewrite contains only lowercase letters, numbers and hyphens
- Map image filenames/URLs to PrestaShop image import workflow (import images separately if needed)
- Verify CSV encoding (UTF‑8) and delimiters match your import settings
- Spot-check sample products before bulk import
Quick copyable example prompts
1) Single product (JSON output)
You are an e‑commerce SEO copywriter. [Provide product data]. Requirements: generate the following JSON only: {name, sku, price, category, short_description (HTML), description (HTML), meta_title, meta_description, link_rewrite, meta_keywords, images:[{url,alt}], specifications:{}}. Short desc <=200 chars, meta_description <=155 chars. Use primary keyword: [keyword]. No extra text.
2) Bulk CSV
You are an e‑commerce content generator. Given the following list of 10 products (paste as bullet list), output a CSV with header:
name;sku;price;category;short_description;description;meta_title;meta_description;link_rewrite;meta_keywords;image_urls;image_alts;specifications_json
Return only the CSV table.
Wrap-up
- Start by building one complete, validated product to ensure formatting and SEO fields meet your PrestaShop import rules.
- Keep prompt inputs structured (name-value pairs) for predictable AI output.
- Insist on exact output format (JSON/CSV) and “no extra text” to ease automation.
If you want, paste one real product, category, or CMS page data here and I’ll produce a ready-to-import JSON or CSV row using the templates above.
